Empathy, a word used extensively during 2020. Abundance, but also rare. It’s a fundamental part of the human being, however, when we look at what happened this year and when we think about our politicians, the news, social media, and the role of corporations, you can argue that empathy in short is Supply.
That’s why we teamed up Facebook, 404 i Michael Ventura, author Applied empathy, a book that helps us understand that empathy can provide a direct path to powerful and transformative leadership that will lead you The business of empathy, a series of 12 pieces of content that is exclusively available for free on SMW +.
Last year, we announced the establishment of 404, a community of multidisciplinary, digital thought leaders gathered to take the necessary steps to address the problems that exist as a product of the way we use social media. Functioning as a coalition, The 404 is comprised of over 40 member companies, including Facebook, which has provided support by offering its Global Partner Centers to host 404 events and meetings, and recently a new series of content in our live and on-streaming services, SMW +.
“Facebook is proud to support the Business of Empathy program and bring together the industry to make a difference forever. The global pandemic has touched all aspects of our lives, and it is more important for business leaders than ever to establish empathy for our customers, employees and communities. ” Silvia Zhou, Global Industry Relations and Intelligence Lead on Facebook.
Each episode of The Business of Empathy takes on a different theme and features interviews with some of the world’s most successful business and marketing leaders, including the former head of digital services for Visa and CMO in Earg, Shiv singh, author of Restoring the Soul of Business and former CEO of Growth Publicis,, Rishad Tobaccowala, i Lola Banjo, a strategic partner for innovation in Salesforce.
“Our world is a diverse and nuanced place and those who can perspectively occupy and develop their understanding and behavior will be ready to launch a more comprehensive, collaborative world. That’s why the job of empathy is so important. Now is the time for empathy, ”said Michael Ventura, author of Applied Empathy.
The 12 episodes of Business Empathy include:
- EP1: Why empathy, why now? with Michael Ventura
- EP2: Empathy and Strategic Innovation s Lola Banjo
- EP3: Empathy, Expertise and Truth with Shiv singh
- EP4: Empathy in the distant and distant world s Teodora Pavkovic
- EP5: Empathic archetypes with Michael Ventura
- EP6: Empathy and design thinking s Paulette Bluhm-Sauriol
- EP7: Empathy, Innovation and Pharmacy s Cal Austin
- EP8: Empathy and visual communication with Kirstin Benson
- EP9: Exploring the Whole Self Michael Ventura
- EP10: Empathic Leadership s Karuna Rawal
- EP11: Empathy and team culture with Kiesha Garrison
- EP12: Restoring the Soul of Business s Rishad Tobaccowala
You can watch all 12 episodes for free on SMW +, our streaming platform for marketing professionals who want to advance in their careers, thanks to Facebook support.
We are confident that by watching this series you will become more enlightened and educated in ways that empathy can transform your career and help you become a more powerful leader.