If you are new to the world of digital marketing, you have probably heard some languages and acronyms that are unfamiliar to you. Things like SEO, PPC and CRO are all very important for successful web marketing, but require a bit of in-depth learning and understanding to fully understand them.
Before you delve into these abbreviations or the terms they represent, you have one very simple acronym you want to understand. One that is much simpler and less abstract than those listed above:
Here’s a look at the basics of CMS and why you need to care if you want to market your business or organization online.
What is a content management system (CMS)?
CMS stands for Content Management System. A content management system is software that you use to organize and update the information on your website.
You’ve probably heard of many different content management systems, without realizing what they were. If you’ve heard of SquareSpace, Wix, Weebly or WordPress, you’ve heard of CMS.
Why are content management systems important for web marketing?
If you market your business online, One of the most important tools you use is a website. And the website is built on a content management system.
As a result, you rely on a content management system to create, maintain, and manage the content of your website. You will probably become very familiar with the CMS you are using, especially if you update your website regularly (what you should do!). For this reason, an easy-to-use CMS is key!
Content management systems are also important from a search engine optimization (SEO) perspective. If you want your business to be found on the web, you need to rank your website well in search engines according to the terms people use to find businesses similar to your business.
Websites built on SEO-friendly content management systems have a better chance of ranking well in search engines. This should also be kept in mind when choosing a platform for your website.
What kind of CMS does Mannix marketing use?
When we build websites for our customers, the content management system we use is WordPress. We have decades of experience in researching content management systems, and WordPress is our CMS of choice for several reasons.
First, WordPress is one of the most user-friendly content management systems. It’s one of the most popular website platforms available – and for good reason! Our customers can update their content, add pages, publish blog posts and upload photos without disappointment, because the WordPress interface is so intuitive and user-friendly.
(We offer it to those customers who do not want to manage their websites themselves, or to those who have problems along the way continuous customer support. We are here to help you with updates and changes anytime you need us.)
Another thing is WordPress is an SEO-friendly platform. With WordPress, our team can do it Create sites that look great and appeal to your audience, but also work well in search engine results. The sites we create are responsive (meaning they’re great on tablets, desktops, and mobile devices), load quickly, and are designed to outperform your competitors in terms of search engine optimization. This means that our WordPress websites can help you find your business online!
Are you ready to create a website in a CMS that you can trust? Work with us!
We have decades of experience creating WordPress, and we know what it takes to set up your business online. If you want to introduce your company with a website built on a user-friendly and SEO-friendly content management system, we can help!
Want to know more about the other abbreviations we mentioned earlier? Here are some places to start to understand the basics of digital marketing:
What is Search Engine Optimization (SEO)? – A quick overview of what it means to create a website that’s optimized to work well for search engines.
What is pay per click (PPC)? – A brief explanation of pay-per-click marketing.
What is conversion rate optimization (CRO)? – A look at optimizing for conversion rates and how you can improve the conversion rate for your business website.