Wishes are an inner wish with a limited possibility of immediate fulfillment. However, wishes are always associated with a certain hope for the future.
Fortunately, marketers have found a way to use this desire factor to increase sales and conversions. Many store owners already use it and turn visitors to their store; increasing your revenue schedule perfectly.
Consider, for example, the examples of e-commerce giant Amazon, which has successfully implemented a wish list feature on its online store platform. Amazon allows consumers to wishlist products for future purchases and referrals. In addition, this listing feature has a number of other benefits that make the Amazon shopping experience smoother and easier.
Just as Amazon did, you can add a wish list option to your WooCommerce store using WooCommerce’s ultimate wish list plug-in and increase your conversion rate.
The ultimate wish list for the WooCommerce plugin
This plugin provides a number of marketing benefits by directing and refueling buyers’ needs at the right time with the right strategy. It improves user experience, saves customers browsing time and increases overall sales.
In this article, I will walk you through the WooCommerce Wish List strategy and how buyers of these initial wishes will help increase your WooCommerce store conversion rate.
Stay up to date with the article.
What is an e-commerce wish list?
The store wish list is a trendy e-commerce feature that can be easily seen on almost any major e-commerce platform. With this feature, the product sheet or products on the list sheets can be supplementedAdd to wish list“Button or icon with normal”add to cart“Butter”Buy now“Button.
The example below shows how Myntra introduces its wish list selection.
A wish list is a personalized list of individual customer products to which they have added products of their choice that they come across while browsing and who have liked it in some way, but are not yet sure that you will buy it.
No product added to the wish list is always intended for purchase, so customers do not feel as hesitant as adding products to the shopping cart. It is more convenient for customers to add products to the wish list, which connects customers with purchases more.
This simple list adds a number of interesting options for both buyers and buyers, which we see in detail in the benefits section.
Now let’s see how you can add a wish list feature to your WooCommerce store.
How do I add my WooCommerce store to my wishlist?
Adding a wish list feature to your WooCommerce store is now a matter of minutes. You can do this easily by installing and activating the plug-in in your WooCommerce store.
“WooCommerce’s ultimate wish list“It’s one of the FREE plug-ins developed by MakeWebBetter that adds a wish list feature to your WooCommerce store, and from now on you can start offering the benefits it offers.
We learn the whole process of installation and activation, and check how this plug-in works and what options it adds to sellers and buyers.
From “Put inClick the button in the WordPress Control Panel menuAdd a new one“Button.
Search “WooCommerce’s ultimate wish listFrom the search bar. Install and activate the plug-in.
Activation opens a new menu called “WooCommerce’s ultimate wish list”Added to your WordPress vertical menu as shown below.
This menu also contains three submenus, which are:
1. Configuration and settings
It contains all the basic settings needed to add and manage your WooCommerce store wish list selection. Common setup options in this menu are:
- General: Here you can enable / disable plug-in functionality, set a pop-up alert, assign a wish list button or icon, and select a wish list page.
- Social sharing: This option allows the admin to enable / disable the social sharing feature of the wish list and change the size and color of the social media icon accordingly.
- Postpone notification: Push notification is a short quick reminder that is displayed on the current screen. You can use these push notifications to send reminders.
- Previous function: Under this configuration option (available as a pre-feature), the administrator can set personalized push notifications, automate email and send stock-related notifications.
- Configuring CRM: The plug-in can be integrated with CRM, for example HubSpot and Mautic, which can be managed from this menu.
2. Performance analysis
This section of the plug-in is very useful for the seller as it brings down the two most critical pieces of information. This data helps the salesperson in their mission to engage more customers and sell better.
“WooCommerce’s ultimate wish listThe plug-in shows two analyzes related to the wish list, which are:
- All wish list: Discover all wish lists created by your customers, along with the co-author’s name, creation date, and other details about the products on that wish list.
- Product based reporting: In this panel, the administrator can control those products that are on the customer’s wish list. The most desired product is displayed at the top, followed by other desired products in order of priority.
This section contains quick details and plug-in features that you can check directly from the WordPress backend. This is simply a section of tutorials for using the plug-in.
With these three submenus, you can take full advantage of the Ultimate Wishlist for WooCommerce plug-in. This plug-in adds many options for buyers and sellers. This directly improves the customer shopping experience, while the store owner also gets amazing benefits that are hard to find from any other marketing technique.
Let’s take a detailed look at all the benefits of adding a wish list feature to your WooCommerce store.
Benefits for customers
The customer or buyer receives the following benefits from the wish list function.
1. Make a wish list
The main purpose of useWooCommerce’s ultimate wish list“The plug-in allows you to collect products of interest to your buyers and add them to your wish list so that they can be re-checked at any time later when they are ready to buy.
This saves buyers a lot of browsing time and allows them to avoid itadd to cartSometimes they are not 100% for a purchase. So the question is cart abandonment is less likely to appear.
2. Invite family and friends to their wish list
Wishes are often fulfilled by friends, parents or other family members, such as a brother, uncle, etc. So it is not so convenient to create a wish list in the store and still share your wishes manually or orally with those who could fulfill them.
Thus, the plug-in allows you to invite all logged-in or even non-logged-in users to view or even edit your wish list. This can be done simply by adding an email address (which they have used to log in to a particular store).
This feature allows two or more people (such as two siblings) to create a common wish list.
3. Share your wish list on social platforms
Giving someone away, if you know their wishes, makes giving a more convincing process.
Your WooCommerce Store Wish List feature makes it much easier for customers to create a list of products they want and share that list on social media.
This wish-based gifting does not leave the possibility of not liking the product and there is less chance of unsatisfied giving.
Although gift certificates work very well in e-commerce, wish lists make it more natural; if you are actually giving away products that someone wants, not the equivalent amount of purchase credit.
Benefits for Sellers
Here are some key benefits for a seller after adding a wish list feature to their WooCommerce store.
1. Find out what the customer wants
The store owner can easily get a complete analysis of what their particular customer wants; which can be used marketing strategy and target it to a specific customer.
The purchase made by a particular buyer depends on what interests him and how easily they can find suitable products in your online store. However, this is not enough, you have to wait until your customer has enough pockets and is ready to buy the product.
Your WooCommerce store’s wish list feature solves this problem. It gathers enough details about your customers and allows the administrator to send instant reminder notifications and push notifications about wish list products via email, gaining attention and returning sales.
2. Evaluate product requirements
The Performance Analytics panel shows the most products on the wish list. Using this information, the seller can know or assess product demand and manage stocks accordingly.
This saves the seller their effort and time from selling or investing in the wrong products.
3. Take smart orders for Out of Stock products
There are situations when the products run out. On such occasionsadd to cart“Yes”Buy now“The buttons become irrelevant, but the buyer still wants the product.
This way, buyers can add these products to their wish list in these cases. Such wishlisted products send a signal to the seller that the buyer is requesting the product. Therefore, when the product is back in stock, the seller will send a corresponding e-mail or push notification about the availability of the product.
In this way, the seller has intelligently accepted the ordersold out“products.
4. Use reminder messages to remind and engage more
Sellers can send push notifications to those who want them and remind them of the products on their wish list. In addition, you can use the premium plug-in to customize push notifications with vendor-selected images, titles, URLs, and messages.
This reminder for products on your wish list will increase your conversion potential and thus increase your store revenue.
In addition, if the user’s interests are known, the seller can re-create the marketing campaign
5. Integration with CRM (Premium Feature)
CRMs are like HOME for data. This is the ultimate place to get the best out of the data you collect.
Therefore, the data available for your wish list plug-in needs to be sent to CRMs to automate different marketing strategies.
LuckilyWooCommerce’s ultimate wish list“Can be integrated with two popular CRMs, HubSpot and Mautic. Integration allows the seller to track and sync their WooCommerce contacts and grow all your customers their wishes.
Adding a wish list feature to your WooCommerce store has several direct positive effects on the shopping experience that give a direct boost to the exchange rate.
In short, the Wishlist feature connects the store owner directly to the buyer’s heart. So there are more relevant sales and conversions.
We thank those marketers who conceptualized the desires of buyers for an effective marketing process that greatly improves engagement and sales.
Also thanks MakeWebBetter“To create FREE software (plug-ins),”WooCommerce’s ultimate wish listThat makes implementing this amazing marketing concept to your WooCommerce store so easy and seamless.
I hope this article helped you understand how a wish list can be a simple but prominent step to increase your WooCommerce store conversion rate. Let me know if you have any questions about the software (wish list plug-in) in the comments.