Host Jesse Kirshbaum and in partnership with thriller,, Beats, bytes and brands a show exploring the future of music marketing and how social media innovations and shifts in consumer behavior are reshaping the way music is created, consumed and shared and how brands will need a music strategy to ensure they keep pace with culture.
As Triller continues to grow in popularity, there is the potential for brands to reach a highly sought-after demographic category and connect with a busy social video community where you can show the world who you are by capturing flawless videos and sharing in seconds.
“Music is an underestimated value when it comes to marketing products and incorporating them into culture,” Kirshbaum said. “In addition to Beats, Bytes and Brands, we are holding a weekly master class, attended by various experts in this specific field, discussing current trends, best practices, key teachings and how your brand can best use music as a marketing tool.”
The series brings together leaders in music, technology and marketing, including Bough, Fabrice Serge, founder of Bandsintown, Tuma Bass, head of black music on YouTube, and Raphi Lima, head of Global Music Partnerships and Marketing at Electronic Arts.
Each episode of the first season dives into relevant topics such as song list culture, in-game game music, artist partnerships and no, and more. Viewers are invited to put their finger on the pulse of the most interesting and relevant for both marketers and culture in general
Eight episodes include:
- EP1: Music Marketing with Jesus Malverde Gonzalez
- EP2: Creating a music strategy with Anthony Demby
- EP3: Live business status with Fabrice’s sergeant
- EP4: The Power of Music s Aubrey Marcus
- EP5: Creativity and the power of playlists with Send to work
- EP6: Art Partnerships with Louis Colon III
- EP7: Music X Gaming with Raphaella Lima
- EP8: Support for emerging indie artists s Andrew Keller
You can watch all eight episodes free on SMW +, our streaming platform for marketing professionals looking to advance their careers, thanks to the support of Trille and Beats and Bytes.