in first part, Shimon Sandler and I were outside the house in the cold weather talking about expanding the search marketing agency. We continued to talk about how he got out of the situation and jumped from his own company to founding his own search marketing company. We also talked about strategies for getting your customers to spend money.
How to create your search marketing agency:
Shimon said that it is difficult to transition from working for others to working for yourself. He said that he spent some time watching inspirational videos, which helped him achieve this goal. To achieve this goal, you need to be motivated and confident. He often feels that there is not much logic in losing a deal, which is usually for a higher purpose.
Owning your own business is not the same as working for others. He also said that this is a different appreciation. The appreciation he received from customers exceeded the rewards he received as an employee. I can contact you. Usually if you hire an agent to work for you, the agent cares more than your own employees.
It is also important to have a process and be consistent throughout the day. You need to allocate time every day to sell and connect with these relationships, and make cold calls via LinkedIn or social media. This is what you need to do consistently. Then, I talked about a movie about dealing with potential customers and sales. The movie is called “The Pursuit of Happiness.”
He said that in any case, most of the customers he tried to get were customers everyone knew. The ones you see on TV, and the ones you encounter in your daily life.
One of the key points he wanted to do was to get a customer (a small company he contacted) to help his business attract a large number of customers. You can perform white label work in this way.
How to get customers to spend money:
The goal of each company is to allow existing customers who have signed a transaction with you to renew the transaction and spend money with you for the longest possible time. Some agencies are in trouble because they have conducted an SEO audit and completed the list, so there is nothing to do. What he tried to do was to embed their team in the company that they worked with. Shimon’s company will optimize content, which means they will review and edit the content before the customer publishes it. This is an ongoing work that will continue forever. The process is embedded in the company’s workflow, and there is absolutely no shortage of this content.
He said that site speed alone can be a huge project, it is not as simple as sending suggestions to customers. SERP optimization is another type of repeatable service they provide to customers, and it’s about ensuring that the company’s brand shows a good position in search results. This includes search results, knowledge panels, videos and images related to its brand name in the search results. Shimon said the job is to make the SERP experience as beautiful and powerful as possible. Some of them are related to Wikipedia and Wikidata and other sites.
Before we froze to death, we decided to end up with Simon’s trick. He said that in the publishing industry, he likes to participate in editor training courses. A company that provides you with educational products and trains the team on how to use its content for SEO. He strongly recommends that you provide editing training courses for your clients. You can complete these sessions at once, once a quarter or as many times as you need. You can add it to the service pack.
If you want to hire Shimon and its company, please contact Shimon Sandler On LinkedIn.
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