As a business owner, you probably already know that SEO is essential to help you keep your business growing. The problem is that SEO technology is constantly changing.
Therefore, it is vital to keep up with what is good SEO practice. In the early days of search engine optimization, SEO techniques were simple and straightforward in most cases.
As search engines become better due to more complex algorithms, SEO standards also change.
Nowadays, marketers and business owners, especially small business owners, need to consider many other secondary issues to attract the attention of potential customers.
The main reason for this is that the reason for getting high rankings on search engines is the difference between day and night.
If your website is not among the first five or six websites on the search page, the possibility of being ignored by customers is high. Here are some of the more common SEO mistakes you can avoid as you enter 2020.
1. More specific
Companies, and even larger companies, are beginning to realize that being too general in their campaigns is a mistake. In the past of advertising, companies wanted the right people to notice their ads. Not anymore.
With the advent of the Internet of Things, when trying to attract public attention, it may now be not only specific, but also very specific. Even if the Internet is huge, you can still use it to find and target the exact audience.
The following questions involve specific SEO techniques.
- Are you targeting men or women?
- Which age group are you targeting?
- Do you have a specific geographic location?
- Are you considering income and education level?
The idea here is to try to figure out who your customer base is. Keep asking yourself questions about the products or services you want to attract.
2. Keywords are still popular
The next very common SEO error is related to keywords. Keywords are still an integral part of SEO, and in the foreseeable future. However, what has changed is the use of keywords.
Not long ago, all you needed to do was fill the content with relevant keywords, and search engines would choose it, but this is no longer the case, mainly because it is no longer possible to “follow” search engines with this engine head.
However, there are many more functions besides smart algorithms. The software used by search engines is now looking for specific keywords, not just the number of occurrences.
The only way to solve SEO errors involving keywords is to research the correct keywords to use. There are some tools to help you find the right keywords, including Google’s Keyword Planner.
3. SEO mistakes in the smartphone era
You are in an era where everyone and their grandparents use mobile phones, especially smartphones. After all, a smart phone is a small computer that you can put in your pocket.
Now, most people are using smartphones for Internet searches, including keeping in touch with other people on social media. In the context of SEO errors, what does all this mean?
This means that the website also needs to be optimized for smartphones. Google made it clear that if you do not pay attention to mobile optimization, search engine rankings will be affected.
Fortunately, just follow a few steps to make your website mobile friendly, it’s not difficult, and there are many tutorials available for business owners who don’t have a marketing team.
4. On-site SEO errors
One of the mistakes often made when creating a website is forgetting on-site SEO. Many business owners tend to concentrate on off-site optimization and neglect on-site work.
The concept of on-site optimization is very simple; the meta description tag and title need to be optimized for the page in order to obtain a considerable ranking in the search engine.
In short, when determining the relevance of websites, search engines look at their meta descriptions and titles.
You may have the best website in the world, but if the title and meta description don’t match the quality of the website, it won’t be noticed.
5. Social media SEO errors
Just as smartphones have become game changers in people’s lives, social media has also become an indispensable part of keeping in touch with people and understanding the dynamics of the world.
Therefore, it is only a matter of time before social media becomes a tool for marketers. In order to rank high in search, one of the parameters that Google and all other search engines will consider is the presence of social media.
If search engines notice that your brand is highly engaged in social media, it will rank higher in search.
6. Lazy sites and crashes
So far, we have studied the content aspect of things. But what about the website itself? The analogy that can be used here is the container and its contents. If the website is a ship, then the content displayed to the viewer is its content.
The container also needs to maintain a good shape. Search engines will not treat slow-loading websites well. Another problem is the error code. Google will not tolerate constantly crashing websites. If they are not handled in a timely manner, it will affect your website’s reputation.
Fortunately, there are tools available to check for errors and other issues that may affect your website. As far as SEO errors are concerned, a website’s failure to function properly is one of the most serious mistakes a webmaster can make.
7. Do not use analysis tools
Unless you run a large company with a lot of employees and capital, hiring someone to understand the SEO aspects can be expensive. Fortunately, there are tools, even free tools, that can help you analyze the problem and make sure you haven’t made any SEO mistakes. By far, the most popular is Google Analytics. In short, SEO analysis tools will let you know how the viewers of your website interact with it. From keywords to content to rankings, traffic and domain-related issues, SEO analysis tools can be used for diagnosis and repair.
Some honorable mentions about SEO mistakes
As the saying goes, “The devil is in the details”, it can also be applied to SEO errors. For example, use optimized anchors. The optimized anchor is the anchor text used as a keyword for linking to another site.
Google uses anchor text as part of its search algorithm. Regarding SEO errors, the next item in the list is a link or backlink.
It should be noted that the number of backlinks is more important than the quality. Most importantly, with a little attention and concern, you can create a website that is selected and prioritized by search engines.
Updated: April 25, 2021