Google Maps continues to improve the user experience and its technology.In their latest announcement, The search giant shared what users expect to achieve in 2021. They stated that they will “simplify the Google Maps experience next year and “is expected to bring more than 100 AI-based improvements to Google Maps.” In this blog post, we will share the most important new features and features of Google Maps, as well as them How to influence multi-location business.
Minimize personal contact by picking goods at a roadside grocery store
Since the COVID-19 pandemic shook the world in early 2020, service options that address appropriate social distancing issues have become increasingly popular. Delivery and curbside pickup are still popular options and will likely continue to be used in the foreseeable future.
Google stated that they will bring useful shopping information to the company’s profile in Maps and Search, including delivery providers, pick-up and delivery times, fees (if applicable) and minimum order quantities (if applicable) ). This will first be in Instacart and Albertsons Cos in the United States. The store’s mobile search is launched, and plans to expand to Maps and other partners in the future.
Future features may also include notifications about when to leave to pick up the car and sharing your arrival time with the store. Your estimated time of arrival will be updated based on traffic conditions and location. Once you sign in in the Google Maps app, the grocery store will take your order out for convenient, non-contact pickup.
Advances in indoor navigation
It can be difficult to move around in buildings you are not familiar with. Whether you are in an airport, a bus station or trying to find your favorite store in a shopping mall, Live View can make you better navigate to your destination. The announcement stated that real-time view is “supported by a technology called global localization,” which can help Google understand “the precise height and location of objects in buildings.” The real-time display will have arrows and text to help guide the user to the desired destination.
Up to now, Live View has been broadcast live simultaneously on Android and iOS in many shopping malls in Chicago, Long Island, Los Angeles, Newark, San Francisco, San Jose and Seattle, and is expected to be extended to certain airports, shopping malls and bus stations in the next. In the next few months, it will be broadcast on TV stations in Tokyo and Zurich. In the future, more cities will see the same scene.
Check weather and air quality conditions
Regarding the weather, Google Maps users no longer need unexpected things. Instead, Google works with The Weather Company, AirNow.gov, and the Central Pollution Board to allow users to view current and predicted temperature and weather conditions in an area. This feature will be launched in Australia, India and the United States in the next few months, and will be used in more countries/regions.
In addition, Google Maps users can also assess the air quality in a specific area to check the health of the air. This will enable those with health conditions to be better prepared to spend time indoors when the air quality is poor. Both of the above-mentioned weather updates will be launched on Android and iOS.
Reduce environmental footprint
In order to reduce fuel consumption and reduce the environmental impact of vehicle traffic, Google Maps will build a new routing model based on the insights of the National Renewable Energy Laboratory of the US Department of Energy. In order to improve your environmental footprint, the updated path model will optimize your path based on factors such as road inclination and traffic conditions to reduce fuel consumption. According to Google, when “with the same estimated time of arrival as the fastest route”, Google Maps will default your route with the lowest carbon footprint.
For users who do not want to enable this environmental protection option, you can adjust the preferences in “Settings” so that the map always selects the fastest route. Google expects this feature to be launched in the United States later this year and will be expanded globally in the future.
Image courtesy of Google
Determine how to reach the destination as quickly as possible
Previously, in Google Maps, the options for determining how long it would take to reach the destination were very limited. These options include driving, walking, taking public transportation and cycling. Now, Google Maps users will be able to view more options, such as: motorcycles, riding services, bicycle and scooter sharing, and more.
Instead of switching between tabs, users can scroll down to see the estimated time required to reach the destination of each option. Google said that the map will also “automatically prioritize your favorite modes and enhance the priority of your mods that are popular in the city.”
Image courtesy of Google
What does this mean for corporate brands
As Google continues to update its technology, your brand should also prioritize implementing new features in order to provide a seamless experience for your customers. As always, we will continue to share the latest updates with Google and other search platforms to ensure that you communicate accurate information and maintain updated information about search and business operations on the map.View Our blog Read new content often.