Hard to believe more than seven years ago, Snapchat introduced “Stories,” a feature that allows consumers to string images and videos into a digestible sequence of diaries that disappears after 24 hours. He proved so popular that several other prominent players, including Instagram and LinkedIn, created their own doppelgängers for Stories.
Recently, Twitter engraved its name on this space. Last month, Twitter presented its opinion on the stories – fleeting tweets called Fleets. It’s now easier to share tweets within stories on other platforms.
Integrate tweets into Instagram and Snapchat
In the latest move, users can transform tweets into stickers within Snapchat, with the ability to customize content with other traditional creative elements found in other versions of Stories, including descriptions, filters, and Bitmojise. Previously, if someone wanted to share a tweet on Snapchat, they would have to resort to taking a screenshot and manually inserting it as an image, without accessing any Snapchat camera or editing features for an extra feel.
Here is the complete analysis:
- Touch the Tweet sharing icon (it must be public – not a protected tweet)
- Select the Snapchat icon at the bottom of the share menu to create a label. This will open directly to your iOS camera and generate a fixed sticker if you are already logged in and not in the process of creating a separate recording
- Capture your Snap – either a photo or video – and customize it with titles and Snapchat creative tools, including Bitmoji, Cameo and Filters
- Select the blue “Submit” button to distribute to individual friends or groups
- Once shared, Snap will return to the Twitter thread on Twitter, where you can see the entire conversation
Outside of Snapchat, Twitter has also revealed that it will soon launch a small test of a similar feature so iOS users can share tweets in Instagram Stories.
Duplicate virtual experiences and live videos
In the area of virtual socializing, Twitter has also announced the purchase of the Squad video app. Per TechCrunch, co-founders of the startup, CEO Esther Crawford and CEO Ethan Sutin, along with the rest of Squad’s team will now join Twitter’s team in their design, engineering and product departments.
Much like Houseparty, Squad allows groups to connect with each other in real time, but the key differentiator that helps it rise above the noise is screen sharing. As shown in this example, any chat participant can share their screen which can encourage discussion about other platforms and content patterns, including private messaging. In other words, the goal here is to context and enable a broader discussion of Tweets.
The squad will help Twitter “bring new ways people can communicate, express themselves and join the public conversation,” Twitter product vice president Ilya Brown shared in a tweet.
Earlier this year, the startup noticed that its use increased by 1100% as a result of the lockdown due to the global pandemic. It also raised $ 7.2 million in venture capital from First Round, Y Combinator, betaworks, Halogen Ventures and Dream Machine editor Alexia Bonatsos of TechCrunch, among several other investors.
The future of multi-participant chat
In 2020, it was the case that for the success of the platform, they had to innovate and provide new functionality to expand the use of applications. Tools, including interactive answers and responses, live chats, gaming, and live streaming, are the golden card for ensuring the longevity of their ability to help both authors and brands achieve more personal forms of entertainment and cash in on their offerings.
While the future of the Fleet may be uncertain, Twitter’s acquisition of the Squad seems to be a step in a good direction to make the offer fit. Connecting with real-time trends and close friends is the most important place in today’s landscape and perhaps this move will open the door to rebuild the Twitter app. For example, a special tab with a focus on videos and discussions via Squad. With a simple multi-participant chat angle, it also marks another important framework regarding consumers who want more intimate interactions that are welcome compared to those that are forced and disruptive.
Image credit via TechCrunch
Join 100,000+ fellow marketing professionals who improve their skills and knowledge by subscribing to our weekly newsletter.