With more than 700 million members in more than 300 countries and regions, LinkedIn has become a digital powerhouse for brands and socially conscious marketers who know how to build relationships and ignite the authenticity of their brand.
Relationships are the foundation of business today
Your network is your net worth. Social currency on the web today = attention + action. It is not enough to gain attention alone.
You need to get the right attention from your target audience using methods that guide them to the right actions. Activities that help them achieve their goals and at the same time help you earn trust and build relationships.
Relationships are at the heart of the company today. Social networks like LinkedIn are simply a medium that you can use to create meaningful relationships with conversations and content that inspire, connect, and turn into business.
Involvement is the key to LinkedIn’s success
LinkedIn offers a huge opportunity to increase brand awareness, generate sales leads and increase sales by creating a powerful network of contacts.
The key to LinkedIn’s success is learning to find the right people, connect with them, and make authentic connections.
The best part is that LinkedIn is not as noisy or saturated with spam and digital noise as some other social networks you may already be tired of.
However, LinkedIn is not a social network where you can just throw your digital content spaghetti up and hope it sticks and brings you magically.
You need to find ways to not only find your audience, but also engage them in humane and authentic ways that inspire them to connect with you, learn more about your business, and hopefully build relationships.
There are many tools to help you easily automate all the messages you send on LinkedIn, as well as inclusion. However, this is not always the best way to use automation if you want to build and maintain real relationships that will help you build trust with every touch of the brand.
Before anyone remembers your brand, you need 6-7 brand touches. Do you really want the first 3-4 brand touches to be 100% automated? Or do you prefer them in terms of substance, videos and engaging behaviors that earn trust, humanly?
Your digital presence, such as how you present yourself, how you engage, and even what you like, comment on, and share on LinkedIn, all affects your personal and business brand. Your deeds speak louder than words. Your digital body language will either ignite or destroy your success on the web today.
Do your activities on LinkedIn attract the right people for you and your brand? Or will they push them away? Or maybe you’re struggling to get noticed and want more engagement? Do you use your personal brand correctly to earn trust and attract people not only to yourself but also to your company and brand?
I am happy to share yours with you Top 15 tips to help you instantly increase engagement! These are the same strategies I have used to build LinkedIn’s more than 350,000 followers, supported by 15,000 connections. I have been using LinkedIn to build my network, light my brand and grow my business for over 15 years!
In this 30-minute podcast, you’ll find out:
- 15 proven strategies to instantly increase your engagement on LinkedIn
- Tips for using LinkedIn to increase brand awareness and grow your business
- Top tips for improving your LinkedIn personal profile to get more involved
- Tips for using the best features of LinkedIn to engage more people and attract the customers of your dreams
- How to create a hashtag strategy for greater involvement in LinkedIn
- Why should you be very careful when using automation on LinkedIn to increase engagement?
- How to use the power of the OPC (other people’s content and community) to mass engage
- Why engagement is the main metric and goal you should lead on LinkedIn
- How to create a content strategy that will make you successful with consistency and relevant content to attract your dream customers to LinkedIn
This part of the podcast is proudly supported User.com
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