March 17, 2021 | Posted by
Search engine ranking is a highly competitive field. Every brand hopes to become the homepage of the search engine dreamed of. One of the necessary factors to get you there is the link. Authoritative backlinks signal to search engines that you can trust your content.
A powerful link building strategy can help you gain trust and authorization to jump to the highest ranking in the search engine results page (SERP). Getting there is a gradual and continuous process, but you can use the right methods to create great link profiles.
This guide will look at Link building. We will also study five effective link building strategies.
Why should you care about link building?
Links to your website affect your online reputation and are an important factor in how Google ranks your website. The better the quality of the link, the more Google trusts your content.
Google’s Quality Assessor’s Guide Pay attention to the concept of EAT-expert, authority and trustworthiness. It can help Google determine the user intent of the site. More links from authoritative websites in a niche market indicate greater expertise and diversity. In order to win the trust of Google, you will need links to these types of sites.
However, this does not mean that you will fill a lot of links in your site.This penguin Updates to Google’s algorithm show that the quality of links is more important than quantity. This means that the links you use should be relevant, have topic permissions and naturally appear on your site.
So, this begs the question, what does a good link look like?
I like to use the following indicators Assess the quality of backlinks:
- Relevance-You want to get links to your website from other websites operating in the niche market.
- Domain Authorization (DA)-Through domain authorization, the score provided for the website is 0-100. The higher the score, the higher the authority of the site. Try to get a link from a site with DA 40+.
- Trust Flow-Sites are ranked on a scale of 0-100 according to the quality of their backlink profiles. The better the backlink profile, the higher the score. The site should have more than 20 trust flows.
- Traffic-Logically speaking, the more traffic a website has, the higher the chance that someone will click on your link. You want to get high-traffic links from a website or website page. My goal is to attract more than 5,000 visitors every month.
The guide I shared above gives you a rough overview of the types of sites from which you want to protect links. In the rest of this guide, I will discuss how to protect these links.
How do you conduct effective link building activities?
An effective link building activity depends on your ability to create great content and then establish relationships with other publications in the niche market in order for that content to be published.This method, coupled with the powerful SEO campaign management Strategies can help you improve your search ranking.
Link building goes beyond occasional guest posts and requires continuous effort. This section will examine five ways to run effective campaigns to establish links to your website.
1. Make a publicity checklist
Your link building activity starts with an exhaustive outreach list. You need to create a list of suitable sites based on a set of conditions for expansion. The easiest way to create such a list is to look at the backlink profiles of authoritative publications in your industry.
For example, I am engaged in digital marketing and SEO niche markets. One of the highest-ranking websites in the marketing niche may be a website like Search Engine Watch or Hubspot.
Use the backlink profile tool to export the referring domain of the target website. You should end up with a Google sheet with data columns. The worksheet may look like this.
After exporting the list of referring domains, you need to clean up the list. I always do the following:
- Delete all low-privileged domains. For example, you can delete all domains with 39 or fewer domain permissions. Or, you can delete all domains with a domain score of 49 or lower. It depends on the indicator you use.
- Remove all high authority domains from unrelated sites. For example, delete websites such as Facebook, Youtube, and national news publications. You also need to delete referring domains that are not related to your niche market.
After cleaning the data, you will get a short list of related sites that you want to protect the links to. The next thing to do is to find the editor’s email address in these publications.
There are many ways to find the editor’s name on the publication. My preferred method is to research each publication and try to determine the best contact. Social platforms like LinkedIn provide a great way to find editors in top publications.
For example, this is the content displayed by the “Editor” quick search for LinkedIn on Hubspot.
Unless you pay for a premium account, LinkedIn does limit search results.There are some Advanced LinkedIn tools This will help you solve this problem.
An alternative to LinkedIn is the company blog.
Most blogs feature authors. Take a few minutes to browse the website and look for recurring avatars or names. If they post content on the site, they are the person you should contact, or they know the person you should contact, chances are high.
2. Make engaging outreach emails to build relationships
The extended email you send to the target list is the beginning of your relationship with the editor and the website. If you plan to conduct a large-scale promotion, it is recommended that you create a standardized email template.
Your email coverage should highlight why you are the right author. Don’t put up ideas at first, because it takes time to come up with the topic and you don’t know who will answer.
The following is an example of an email template that can be used for guest post queries.
Hello there name,
I hope you have a good time month. I contacted you because I wanted to write a guest message for your website.To provide background information for my inquiry, I wrote Site A, Site B, with Location C In the past few months. I know I can write great content that the audience likes.
Let me know if you currently accept guest messages. By the way, if you are currently writing a guest message, I would be happy to introduce you to some contacts in my professional network.
I look forward to hearing from you.
Personalize the email and focus on starting a conversation. Most people you send messages will not respond to your initial inquiry, which is why I recommend that you only put ideas to people who responded to your message.
3. Guest blog
Guest blogs are one of the most effective ways to build link profiles. It opens up your brand to new audiences and allows you to stand out on premium websites.
If you want to run a guest blog campaign, you need to come up with relevant ideas. There are many ways to put forward reasonable ideas for your guests after the event. My preferred strategy is to conduct some competitor research on the website.
Determine the competitors of the website you are writing about. Next, look at the best performing content and keywords for these sites.you can use it Rank ranger Conduct this research.
Create a list of ideas. You can then use the following Google search to check whether the website you are about to write covers these ideas:website.com keywords
Replace website.com with the URL of the website you want to write. Add the relevant keywords you want to cover. Let me give you an example.
You can see from the results that Rank Ranger has written articles about the Google BERT algorithm update in the past. They may not want more content on the subject. Therefore, I will enter another search term and repeat the process until I find topics that Rank Ranger has not yet covered.
The good thing about this method is that you have a reason to explain any guest post ideas you share. Essentially, you tell the editor: “I think this is a good idea because your competitor has introduced this article in the past and you have not created content that covers similar keywords.” The stronger the argument, the higher the chance that the editor will accept your suggestion.
When the editor accepts one of your ideas, you will need to start writing.
4. Link insertion/link establishment interruption
A supplementary link building strategy for guest posts is link insertion and broken link building. With link insertion and broken link construction, you require publications to insert your links or replace links in existing publications.
I like broken link building and link insertion. They provide a quick and effective way to protect backlinks that point to the content of your website.
The link insertion activity is relatively simple. The first step is to find the right content around the content you want to promote. For example, if I want to protect the link to “My SEO Ultimate Guide”, I will:
- Create a list of search terms related to my guide.
- The shortlisted sites are listed in the top 50 search results for each term.
- Email the editors of these sites and ask them if they want to include my link in the content.
It’s easy to make a link insertion campaign. The response rate of link insertion activities is generally lower than that of visitor posting activities. It is also a good idea to provide some content in exchange for link insertion. For example, you can provide editors with a link to another site in exchange for their content. These types of incentives will increase your response rate.
Compared with link insertion activities, broken link building activities are more difficult to run.
The best way to conduct a broken link building campaign is to search for online auctions that sell expired links. For example, GoDaddy conducts an online auction of expired links.
Your goal is to find authoritative expired domains that operate in your market segment. Then, you need to check the backlink profile of the website and the homepage on the expired domain.
You can do two things at this time:
- Identify posts that contain topics you discussed before. Check the backlink profile for this page and ask the editors of the publication to cite the content to update links to your resources.
- Create content based on the most linked pages on their website. You can then ask the editor to update the broken link to the expired domain to your content.
This is a great way to provide a practical solution instead of asking for a link right away. Doing so can help you build relationships and gain brand awareness.
Boost search engine ranking
Link building is a great way to establish your website as a trusted source for search engines. When you link to an established website with a higher ranking, it can make you rank higher. Focus on the quality of the link, not the quantity. It also allows you to tap new audiences and expand your audience.
To create a compelling link profile, create a target list for your website. Before zeroing in the final list, look for relevance, site authority, and page rank. Create a list with contact information.
Create eye-catching outreach emails that are personalized and valuable. Use this as an opportunity to start a dialogue and build a relationship. High-quality content and guest blogs are a great way to leverage your expertise by creating useful resources for your audience.
If you are a young business and creating consistent content will burden your resources, there is another way. Use broken link technology to build your link profile. These tips will help you improve your search engine rankings and attract the attention of Google and your target audience.