Gone are the days of Spray and Pray email marketing. You can’t do those once-usual “email explosions” to all subscribers on your contact list. The email marketing landscape has changed rapidly thanks to the growing demand for personalized messaging. The pursuit of greater subscriber engagement is the primary reason for this transition. However, things are not as simple as they seem, since subscriber engagement refers to sending the right message to the right person with the message at the right time.
Like recently report per Campaign monitor, “Increasing the customer engagement rate was the most important target for 58% of sellers and the most important obstacle for 44% of sellers.” These figures show how much customer engagement means to email merchants and how crucial it is to improve it.
So I’ve put together some of the most effective tactics you can follow to get your subscriber’s rate through the roof.
Dynamic and narrative content
‘Content is king’, and content didn’t deserve that title just like that. For any communication, whether personal or professional, communication is the soul, which is true for email marketing. Weaving narrative content into your email addresses would instantly elevate their online experience. They would be hooked from the beginning. However, it’s an extra effort to synchronize storytelling and branding, but you’re targeting a subscription engagement, so you’ll give it your all.
You can include value-added content in your storytelling, such as news, tips, customer success stories, tips, and more. According to a Forbes report, “Millennials no longer engage through clean ads.”
When you hit the right subscriber, your engaging content will also affect sales. Connecting with people on a personal level profoundly affects their buying behavior and if done properly can do wonders for your brand.
If you also want to improve the appeal of your email campaign, look no further than Mailchimp email experts or Marketo-certified professionals. They are the best in the business that takes your email marketing efforts to the next level.
Influential subject lines
On average, 121 e-mails are received in each mailbox every day. It’s a lot of emails, whether personal, professional and promotional. Now, in this sea of email, the topic is the deciding factor in whether your email addresses will open or will be another forgotten message that hasn’t been read at all.
It is necessary create subject lines which significantly affect readers. They will like it and increase your engagement rate. The well-crafted line of objects is short, tempting and descriptive. You can choose different tonalities such as personal, informative, instructions, etc. Inserting emojis into the lines of objects is smart because they promise higher CTRs.
Here’s a good example of how a precise topic can set the right premise for your email. Postable’s email subject says, “Invite your friends and get $$$.” The messaging is clear and therefore the recipient knows exactly what to expect after opening the mail.
Source: Really good email
Custom email addresses
Campaign monitor report found that “improving email personalization was goal number 38 for 38% of resellers, and also challenge number 36 for merchants.” To achieve personalization in your email marketing campaign, you can practice marketing automation, email list segmentation mail and even third party integration.
Hitting that chord with recipients is easier if the content you serve them is relevant to them and to their interests. Personalization doesn’t stop at just adding a name to a subject line. Instead, you can deal with them in even more ways, like writing a first-person email and more. Their plan is to create a sense that you understand and appreciate your email subscribers.
Next example email template shows the point I am trying to emphasize. When a subscriber initially sees the recipient’s name, they will trust you more, which would lead to a much greater engagement. This email sounds more like a well-thought-out letter than the robotic email you and I already receive in trucks every day. Therefore, personalized email is the perfect start for a loyal and attractive subscriber base.
Source: Really good email
Segment your email lists
Personalization allows you to engage more subscribers and nothing comes closer to personalization than segmenting your target lists. As email merchants, we create so much content that we sometimes forget about the diversity of our user bases. Information that is relevant to one subscriber may be redundant to others. A great way to serve both of you is to segment your email list and create specific personalized content based on that.
For example, if you have low utilization rates, sending re-engagement emails to engage inactive customers would be best. For a more consistent customer, you can inform him about upcoming offers and offers.
Big drive here? In the end, customer engagement is crucial to customer acquisition and eventual customer retention. However, before you try to get in touch with them, it is better to understand them first. It is necessary to understand who your customers are, what they prefer or what is the best way to connect with them.
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