While competitors continue to emerge, Clubhouse seeks to take advantage of its opportunities by announcing a new, exclusive content deal with the NFL, which will watch the league through a series of Rooms ahead of the 2021 NFL draft.
As he explained House in the club:
“With a highly interactive social platform based on the sound of the Clubhouse, fans can drop by NFL rooms to watch live selections as they are announced and listen to debates featuring key NFL figures – from athletes and coaches to online personalities. Fans also have the opportunity to join the conversation and the moderators invite them on stage to ask questions or share their reactions to the Draft. “
The deal makes the NFL the first major sports league to work with the Clubhouse on official programs, and could help the Clubhouse connect with more NFL fans around the event.
While it will also highlight a key weakness, despite Clubhouse broadcasting popular, exclusive content, only people invited to the app will be able to join. This somewhat reduces the effectiveness of the partnership – but still, Clubhouse says it already offers a range of regular NFL-related rooms, so it will provide new opportunities to improve connectivity and reach in the community.
The NFL regularly tests new platforms with the goal of expanding its network presence and connectivity capabilities. His official account on TikTok, for example, was fastest growing professional account in 2019, clinging to the initial momentum of the app, while the NFL also signed live streaming contracts with both Facebook and Twitter at different times and maintains exclusive content arrangements with Snapchat.
Given this, it is not surprising to see a league partner with Clubhouse as well, while the contract also reflects Clubhouse’s new business strategy, which could see it establishing more content with major sports leagues going forward, as a means of providing more quality, content exclusivity and attract more users.
But as noted, the challenges ahead are growing.
Last week, both Facebook and Reddit they have announced their own Clubhouse-like audio social tools, neither of which is likely to generate the same amount of hype as Clubhouse, but both could cause significant application problems as Clubhouse seeks to expand its user base.
The value of the Clubhouse lies in the communities, in specific discussions around focused topics that may notice great interest and engagement in these smaller subgroups. Many participants in these chats are probably also members of related Facebook groups and / or similar sub-groups, which could mean that when these same Clubhouse connectivity tools are available in these options, they don’t even bother to download the app or look for a Clubhouse invitation .
That may not seem like a major concern, but Facebook groups use it 1.8 billion people every month, and Reddit sees strong engagement on a wide range of niche topics. Add Twitter Spaces to the combination, and it’s a lot of people who could find similar, if not greater value in these various Clubhouse alternatives, reducing the need to download a new app and search for new groups.
Indeed, Clubhouse needs to expand, and soon, mostly through the Android app, but also by opening up to all users. Or he definitely risks losing completely on the trend that has begun.
Still, there is an opportunity right now. In his weekly summary of the town hallThe clubhouse has also noticed that more than The app creates 300,000 rooms daily and also works to improve room recommendations, with new localization filtering and improved club suggestions.
It is also launching a test of its live version of Android, probably this week.
There is obviously significant potential there, but it is diluting from week to week. I hope he doesn’t miss his biggest opportunity because of the Clubhouse.