Account-based marketing has taken the sales and marketing industry by storm. Modern B2B sales and marketing teams are turning to ABM to provide a more personalized buying experience for a specific set of high-value accounts.
These teams work together to drive revenue growth by weaving messages for each stage of the account purchase process. This method works. However, in order to better attract potential customers and create a unique buying experience, it needs to be upgraded as buyers’ expectations evolve.
Therefore, I introduced you to an additional feature of the ABM strategy: account-based podcasting. Or, I like to call it ABP.
What is an account-based podcast?
ABP, for example Anti-ballistic missile, To provide a personalized experience specifically for your target account. ABP enriches your ABM strategy by placing branded podcasts at the center of account-based marketing activities. ABP provides a unique opportunity to impress by providing a new level of hyper-personalized, highly engaging content to your ideal audience.
Instead of relying on the general buyer persona in your ideal customer profile, you can use podcast content to expand your reach and enable you to keep in touch with the actual people you want to connect with.
Your podcast has been tailored to a specific audience, so your ABP content will illustrate the real pain points and goals of these buyers. As a result, they will feel that you are talking to them on a personal level, which will further promote your connection with the brand.
Now you have a better understanding of what Account-based podcast Yes, let us delve into the various ways to successfully execute the ABP strategy and use it to your advantage.
Your podcast provides a wealth of personalized expertise, from the topic of discussion to the guests you host in each episode.
A common misconception about podcasting is that guests share the same thoughts in every interview. However, just because a guest is touring on multiple industry podcasts does not mean that the conversation with you is exactly the same. Guests share new insights and perspectives in each company interaction.
The host’s job is to guide the conversation in a way that is meaningful to your audience. By providing personalized playlists, targeted editing, and content prepared for key target customers, you can provide your audience with a unique and intimate experience that no one else can provide.
The salesman has a knack for getting to know people. They understand what makes people itchy, what makes them angry, and what struggles make them wake up at night.
Use these talented employees to help guide your podcasting process. Invite them to a brainstorming meeting to understand the plot and guest ideas and expansion strategies.They will provide useful insights on potential sales call issues; then you can tailor Podcast feature program State these pain points and show that you understand the needs of your audience.
This view can help marketers identify the added value in each plot by identifying content that can serve all areas of the business. This is also an easy way to help your sales team better understand the value of your podcast so that they can create meaningful content for their potential customers.
Getting started with account-based podcasting
Every podcast episode you create is a gold mine, waiting to be discovered.
Some marketers believe that a podcast with a stable rhythm is enough to produce the desired effect, such as attracting a larger audience and promoting potential customers. This may be the case in the short term, but podcasts themselves should not be an island. Your branded podcast should be the center of your participation in the event, and each episode should be compressed until all possible content is extracted from it.
Then, it should be checked again and squeezed again just in case.
For example, you can gain insights from events and share snippets with your target audience that will benefit from the information. Similar to the process of finding a song that tells you what you’re going through, the target segment and content should truly resonate with the audience’s feelings.
Another option is to provide viewers with personalized playlists that contain relevant content. You can show your value by editing audio clips that are designed to resonate with potential customers’ pain points.
This intimate experience of design and your brand cannot be replicated by others. If you can build a system, Sales and marketing teams working together Provide in-depth personalized content and valuable information, and you will successfully win the favor of potential customers.
The goal of account-based podcasting is to make listeners feel so closely connected with your company that they become lifelong customers and brand advocates. ABP enables marketing and sales teams to create real, lasting impressions, because audiences stay in touch with real people and they feel they can sympathize with them through similar experiences.
By providing hyper-personalized, highly engaging content, you are more likely to attract potential customers and create a unique buying experience even if the expectations of potential customers continue to evolve.