At the beginning of 2020, the world, as we knew it, was turned upside down. Companies were forced to revolve around a pandemic, which is why many companies adopted a distant culture.
Teleworking changed the way organizations and teams worked – and even the way companies interacted with potential customers and acquired new businesses. Employees supported virtual design, presentations and events to communicate both internally and externally.
As a result, the landscape of graphic design has changed dramatically over the past year.
Now, presentations need to work harder than ever to connect, engage, and inspire audiences to take action. Actually over 35 million PowerPoint presentations is offered to more than 500 million audiences every day – but 79% of these audiences i believe most of the presentations they see are boring.
To break our next layer of presentation, we have brought together the most important presentation design trends of 2021, as predicted by creative industry experts and users of presentation opportunities.
Here, you can learn from three creative experts from leading companies in the technical space about the four biggest presentation design trends that will emerge in 2021.
1. There is an increased empathy in the design.
Marissa Latshaw, founder of the company Latshaw marketing, says: “Impressive and inspiring design starts with empathy.
Empathy is one of the most powerful tools in a creative toolbox. The good news is that empathy — the ability to feel, understand, and respond to the feelings of others — is inherent in all of us. Our job as creators is to use this empathy for better design, marketing and storytelling.
Empathy increases creativity. The relationship between empathy / creativity is strong – as shown by many studies over the last decade. In one study, participants were asked to create and name a potato chip product for pregnant women. Before starting the task, half of the participants were told how the consumer foresaw it felt while eating a snack. The other side was asked to imagine what the consumer would do think. The independent jury found that the product concepts of the first, emotion-focused, empathy-activated group were more original than the control group.
Empathy is also crucial for inclusion. More than ever, we want to communicate with others in a way that is truly inclusive. An empathetic approach ensures that we understand the goals, needs, fears and values of all the people we want to engage with (in addition to how they relate to our brand or product). It is a call for us all to become proactive about inclusion, and it starts with empathy.
Empathy creates connection. From the home fitness giant Peloton to new voice-based social networking club Clubhouse, we are constantly finding new and innovative ways to connect with each other.
Both brands show empathy when they meet a tangible and growing need for community. They re-imagined how we work and share conversations in a more socially connected way.
Any design – from presentation to advertising campaign – is no different. Everyone has the opportunity to imagine and innovate how we interact and connect with the world.
Empathy helps us stand out while standing in another’s shoes. Creating unique, empathetic experiences ultimately brings us closer and inspires us to take action. “
2. Designers tend to radical simplicity.
Eliot Garcia Weisberg, creative director at Airbnb, speaks to us of all radical simplicity.
He says: “Despite its incredible ability to connect us, teleconferencing amazes audiences with energy and empathy.
The circle of feedback from the audience to the presenter is almost dead. The influence of environmental design has disappeared. In our new world, the value of one pixel on the confusing screens of a distant audience is huge. And the screens themselves – their quality and colors – vary enormously from member to member.
The key to a new normal design is to embrace radical simplicity. The designer must reduce the slide to the main idea, then try to simplify it further. They musk ask themselves, “Do I really need to show this?” Then challenge yourself every time the answer is yes.
The number of slides is drastically reduced. Redundant icons will disappear. Bullets become a distant memory. Fine textures are replaced by monochrome. In the photos we see a shift from image masks and thick text. Instead, we see full-screen photos or simple statements that make their point clear and take the basic concepts home.
We spend more time on the speaker – full screen – than ever before. From their transmission from tone to turn, they become a design element. Samples replace design reviews.
The end result feels much more human. And if you succeed, it’s radically easy. “
3. Great design keeps viewers’ attention.
“For decades, it was the job of creative designers, writers and videographers to get attention. Cut through the noise. Deliver ads that stand out. Use creativity as a hook,” Adam Morgan, Adobe’s The creative CEO says about keeping the audience’s attention.
He adds: “But in today’s highly connected digital world, this hammer-and-nail approach is not always the solution. People choose what they want. The trend I see today is to keep the focus. Fewer impulses and more impetus. real value – not just to attract his attention by shock value or click.
“We need to create communities where people want to consume our brand experience. We need to know the people and groups they care about and provide new information packed into an emotional blanket. We have to stand up for the things they value. “
Instead of selling hard, we need to share the story they believe in and be open and transparent about why it matters to them.
This means for creative teams that you can’t just make it beautiful or funny. You need to think deeply about what your brand means to your customers, and then create an engaging experience that connects. It is no longer just a creative craft of colors, fonts and icons. It is about stories and meaning, and about authenticity and purpose. Don’t just focus on your work. Hold on attention. So you can build brands that grow and last. “
4. Designers should use clean, minimalist fonts and soothing colors.
Finally we knocked Beautiful. Ai The expertise of creative director Anuja Kanan to unravel the trend of designing another presentation by 2021.
Kanani says: “Choosing the best colors and good presentation fonts for your presentation are the two most important elements of deck design. Every design decision – images, words and images – affects how your audience views the presentation, but colors have the greatest impact.
By replacing bold, bright primary colors, relaxed, muted colors are guaranteed after 2021 after the chaos of 2020. Slightly saturated and pastel colors are not only soothing, but also more organic and natural, which may make the audience feel more in the presentation in front of them is simple and confident.
Strategic use of a consistent free color theme can help put your brand in the eyes of your customers, “adds Kanani.
The trend of minimalism also extends to good presentation funds. Senior executives choose pure minimal funds, such as Open Sans or Jost, and reject traditional funds such as Arial or Times New Roman in 2021.
Kanani adds, “Custom typography improves your brand awareness, while choosing different weights or styles helps control the narrative on each slide.”
You’ve probably hit the fact that overly complicated slides are a thing of the past. Studies show that 35% of millennia say they only deal with content that they think is a great story or topic, so avoid postponing it, use visuals to guide the narrative.
Presentation graphics or rich visuals can help you paint a picture in bite-sized pieces so that your audience can digest the information presented to you.
Kanani says, “The engaging, inspiring visuals in the presentations make your content compelling, eye-catching and help convey your story beautifully.”
Choosing rich icons, charts or infographics, and high-quality photos are powerful tools to help make your presentation more memorable and effective.
Ultimately, design is an art, not a science. Ideally, you could use these trends as inspiration for your branded designs in 2021 and beyond.