These days, it seems that everyone and their mother have an online store. Platforms like WooCommerce and Shopify make it easy to start a platform, why not? However, creating a store does not mean success. Before the after-sale celebration, there are many moving parts. One of them is writing excellent product descriptions.
Why do you want to improve the product description?
The two most important sales product tools you can use are product photography and writing product descriptions.The online store must work harder to make products on your products Product page Tangible to your customers. Customers can’t handle your products physically, so they have to attach descriptions and images-it’s better, these are great!
Unfortunately, many e-commerce sites do not miss this. Online stores have many opportunities to improve their products. This also means that visionary online stores have a lot of room to conquer the market. No matter what you do, there is always an opportunity to improve your product description. Don’t rely on boring and standard things!
Do you need more reasons to improve your product description? A good product description can help you:
- Communicate benefits more clearly
- Make some noise
- Improve customer experience
- Increase your chances of ranking your products in search results
- Get a higher conversion rate
- Get more repeat customers/build relationships
- establish trust
Do you understand what we mean?
1. Always focus on your customers
The first step in almost all SEO jobs Keyword research. The same goes for improving product descriptions. You need to understand the product, the customer, and how they write or talk about this particular product. You need to understand how customers realize the need to buy products from you: User journey.
The manufacturer may have come up with a fashionable name and description, which is completely inconsistent with the consumer’s idea of the product. Particle destroyers don’t scream vacuum cleaners, do they? Don’t zoom in; stay wise and understandable.
Keyword research on products can also give you an idea how is it Talk about the product-not just about the words to be used. Find out the true value of the product and communicate using consumer conversations.
2. Don’t rely on the manufacturer’s generic text
It is easy to use the description provided by the manufacturer. The content is in the data set, so why not use it? Well, there are several reasons why you should not use this default description. These descriptions are also used in many other online stores that sell the same products. Second, many other online stores that sell the same products also use these descriptions. Look, duplicate content!
It is difficult to stand out if you are like everyone else.Of course it is difficult Some products Propose a description that accurately describes the product in your unique way. In addition, you may make many subtle changes to the product, and feel very frustrated when writing these individual instructions. However, if there is only a slight possibility to write something out of the ordinary, then go for it.
During the research process, search for your product in Google and then see which competitor appears. Analyze their writing and see how it can be done.
3. Don’t write search engines (but write)
One of the most important things to remember is that you are writing for humans, not machines. Of course, well-written product descriptions can make it easier for search engines to understand it, but this should not be your goal. Your goal is to convey the value of the product to the customer and sell it as a solution.
Doing keyword research allows you to understand the terms that products are categorized, and you know what people use to describe it. Combining these can help you write great product descriptions, which are very useful for search engines and consumers alike!
Don’t forget to use Yoast SEO Prepare product pages for search engines. In addition, if your website runs on WooCommerce, you will enjoy our WooCommerce SEO add-on.If you want to broaden your horizons and increase your chances of opening a website in Google, you can Start blogging on your e-commerce store.
4. Focus on solving the user’s pain
It is easy to list some plus signs that you think are suitable for the product. Maybe add some specifications when you need it. However, in the end you may get the following product description: your The point of view, not the consumer.what is they Profit from using your product? What is the solution? How do you plan to solve the user’s pain?
Remember, you are not selling toothpicks, you are selling solutions for bleeding gums. Sometimes, consumers don’t even know the name of the product they are looking for-they want to solve the problem. Simply selling your toothpicks may mean missing people looking for quick and easy ways, which can help them alleviate their pain.
focus on User intent Make it possible to find these problems and help you provide solutions for your products.
5. Stay away from clichés and avoid using the most advanced
Calling each product the best product has the opposite effect-no one will believe anything anymore. Words have power, but you need to learn how to use this power. Think carefully about the words you use, because in most cases, less is more. Omit unnecessary words. By using a simplified language, this powerful word can accomplish the task. Of course, if your product has won awards or other praise, you can brag about it-do it elegantly!
The same goes for clichés in writing. If regular text can do the job, please don’t use fluent language. Remember, not everyone knows the same idiom as you. Make your content easy to understand, easy to scan and easy to remember.
6. Make it personal
Not every paragraph of text has to be boring and distant. You can use your own voice to make it more personal. Cultivate your tone and stick to it! It makes you easy to identify, helps brand building, and stands out from the crowd.
Remember, you are not only selling a product to someone, you are also selling an experience. And, since you want the customer to return sometime in the future, it’s best to have a good experience!
7. Use user stories and examples
It is not always up to you to tell the story of the product-the best-selling product of the product is the person who has already purchased the product. Solicit opinions from existing customers and use their insights to enhance your content. You can even include their stories in your product descriptions.
Use visual and textual examples of products used by actual customers. By doing this, potential customers will have a better sense of the product, its benefits and usage.
Improve product descriptions in online stores
In this article, we focused on seven ways to write better product descriptions for your e-commerce website-Shopify or WooCommerce website. Of course, there are more ways to do this, but with these simple tips, anyone can improve the marketing copy of their product. Looking for more e-commerce SEO tips?We have a The ultimate guide to e-commerce SEO Many topics are involved.