You’ve probably heard that personalization is becoming an increasingly important marketing trend. Consumers now more than ever want brands to offer marketing content that suits their tastes and preferences.
Offering such content is a smart way to make the right impression on potential customers. However, from a content creation perspective, this may not be easy. It takes time to develop marketing content. Adopting personalization in a content creation approach can seem overly time consuming and resource consuming.
That doesn’t have to be the case. Regardless of your experience or budget, you can change your content creation strategy to allow for more personalization.
3 ways to offer more personalization with your content
- Start with the experiments
Since you know that personalization is important, you may want to start using this tactic as much as possible – as soon as possible.
Don’t make that mistake! As with all content creation, so are you campaigns is much more effective if you give yourself time to learn new skills. Instead of trying to personalize dozens of campaigns right away, start with one or two experiments.
For example, research shows that people are often more likely to click marketing emails when trademarks Segment your email lists into smaller groups. This ensures that followers generally only receive content that is relevant to their interests. An example is the sportswear brand, which offers a segment only for people interested in winter clothes and another segment for those who are only looking for summer clothes.
- Personalization of existing content
A smart way to save a lot of time (and money) when changing personalization strategies for personalization is to reuse old content. If you research your older content to find what has worked well in the past, you’re likely to find that many of your stronger content aspects are of mass interest, but can be reused for greater personalization.
For example, you can market a brand of kitchen products. One of your most successful blog articles or videos may have been a sum up simple meals you can make with your company’s tools. You can select specific entries for this type of rounding to create new, more personalized content.
You can use some recipes create a blog or a video specifically targeted at busy parents, budget students, or any other smaller subset of your clients. This, of course, helps limit the cost of content creation.
- Make content that you can edit
While personalizing existing content is a smart idea, you can’t just rely on your old blogs, social media posts, videos, and other content you create. You will need to create new content in the future.
When you do, try creating pieces of content that can be easily edited for different audiences. Instead of making new content for everyone segment from your customer base, save time by making small changes in one piece.
For example, you can market a general budgeting application. One of you marketing videos The feature may include voice control that explains to users how to access the new features available in the update.
Consider creating one main video that includes all the elements needed for a general audience. Then edit it again for different client groups. Adults with children may be more interested in certain budgeting functions than students, and vice versa. You can target them accordingly by editing the video to cover only what interests them most. In addition, you can record multiple versions of votes with different participants. A relatively young voice can tell a video that is aimed at students, but a more mature voice can help you target older users. You may also want to make minor changes to the script so that voice control can relate to the experience your customers are involved with.
It’s also worth noting that if you try to create content for personalization, you can start creating templates for it content type which works well. This will save you even more time in the future.
Don’t be intimidated by the idea of creating personalized content so that you don’t embrace this important marketing trend. Your customers will continue to expect personalized content.