Update April 13, 2021
Given the power of visual content (more memorable, Engage in Instead of text-based content), many marketers have turned to DIY graphic design software.
Traditionally text-centric people have to undertake more design tasks, and it is time to briefly introduce or review the basic principles of graphic design.
I will show you how to strategically use blanks, typography and colors to greatly improve your effect and aesthetics Visual content. Try these three graphic design techniques to keep your blog, social media, and other visual effects on the right track.
Blank 101: Use a lot
An obvious sign of amateur designers is blank (or abuse) blank. White space (also called negative space) refers to the unmarked space around or between visual elements in the design.
Apple’s use of white space on its original HomePod page is an extreme but effective approach. The hollowness of the design forces the audience to focus on the product, which is a work of art.
In contrast, non-designers usually try to fill every inch of space with text, images or other design elements, and there is no place for the eyes to rest.
This is one of the most important graphic design techniques-take the “less is more” approach. Remove elements that do not add value to your design. This provides more breathing space for the core elements.
Use larger margins at the edges of the design and expand the space between irrelevant elements to clarify the page structure.
Keeping unmarked spaces in a design can immediately improve its visual appeal and communication skills.
Before completing the design, be sure to ask: Is there anything that can be removed to improve this design?
Font 101: Strike a balance between readability and style
Typography is the technology of specifying positions and stylizing fonts, but true typesetting enthusiasts say that using fonts for design is both a science and an art.
Mastering font design requires a lot of technical knowledge, including:
- Anatomy in letter form
- Kerning, tracking and leadership rules
- Font style classification.
Marketers and amateur designers cannot be expected to understand all these details.For typography, this is one of the most important graphic design skills for beginners: balance readability And style.
Each font brings benefits to the table in terms of readability and style. Generally, the more styles of the font, the more difficult it is to read.
Since the basic purpose of genre is to convey information, use highly stylized and difficult-to-read fonts with caution.
However, this does not mean that the type must be boring. An easy way to balance readability and style is to use stylized fonts for headline text and minimal traditional fonts for body text.
This combination allows you to inject the talent or taste of the brand into the graphics without forgetting the purpose of the graphics: communication.
Oh, and don’t overuse fonts. Each graphic can only be pasted in two to three fonts at most. As a result, it will be difficult for you to create a cohesive design.
Any professional designer will tell you that the process of choosing a font is much more than balancing style and readability, but this simple rule is a good entry point into the complex world of typography.
Color 101: Use contrast to focus attention
Color is difficult to handle correctly. Even some full-time designers are working hard to effectively use color in their designs.
At the same time, since color and emotion are inherently intertwined, the choice of color has a huge impact on the viewer’s perception of the design.
How do you make excellent color choices? Try these tips and tricks to use color in visual effects.
Use a simple high-contrast color scheme to focus attention on the elements of the design. Using contrast can increase visual appeal and, more importantly, can divert the viewer’s attention to important information, such as keywords, icons, or data points.
What is a high-contrast color scheme?
The high-contrast scheme uses colors that are opposite each other on the color wheel. Traditionally, these schemes are called supplementary schemes and segmented supplementary schemes.
The complementary color scheme has two colors and they have the highest possible contrast. Check out how FinancesOnline uses split and supplemental color scheme variations in visual effects in its digital marketing statistics:
The bright, bold “200%” will jump out. This statistic is compelling because it has warmer, more saturated colors.
This is a strategic decision by a smart designer who knows that research shows that humans will respond to warm, saturated colors, while cool, unsaturated colors will fall back into the background.
When Picking color For your next project, remember that strategically used high-contrast color schemes can produce visual effects and highlight the most important information.
I don’t recommend creating color schemes from scratch, even experienced designers have to struggle with this tricky task.
Use free apps, such as Find color Seek inspiration. It gives you access to user-customized color schemes from designers all over the world, and its “popular” filters are very helpful for you to understand which palettes work well.
If you start to think like a designer, you can make more beautiful graphics and get the job done more efficiently.
Keep in mind the following three graphic design techniques to take visual content to a new level:
- blank: Using unmarked areas on the page can balance your design and make it look more professional.
- format: Use stylized header fonts and readable body fonts to find the right balance between personality and clarity.
- colour: Use high-contrast color schemes to draw attention to key information.
Are you ready to create some DIY visual content? Let me know in the comments.
Please note: All the tools included in our blog are suggested by the author (not the CMI editorial team). No one can provide all the relevant tools in this space. Feel free to include other tools (from your company or the tools you use) in the comments.
Cover image: Joseph Kalinowski/Content Marketing Academy