In 2012, YouTube opened a “space” in London where creators could access state-of-the-art studios and classes. YouTube Spaces will not reopening once the pandemic is over, when the video company goes on to organize more emerging events.
YouTube spaces were opened in key markets to provide resources as well as organize events. In the midst of the pandemic, they closed and the company announced today that the offices in Berlin, London, Los Angeles, New York, Paris, Rio and Tokyo will not reopen.
Rather, Google’s video site focuses on a “more scalable and agile strategy to reach more creators and artists.” Since 2016, YouTube has brought temporary pop-ups to more than 20 additional countries:
In just over four years, we organized more than 45 emerging events that reached more than 15,000 creators and artists, as well as NGOs and educational institutions. They were located in more than 20 cities that would not normally have access to a physical space, from Buenos Aires and Mexico City, to Madrid, Milan, Cairo, Jakarta, Taiwan and Mumbai. And they all brought a unique local flavor, like our music-focused pop-ups in Stockholm and Nashville.
During the pandemic, YouTube went on to virtual sessions reaching 70,000 people in 145 countries around the world.
We sincerely believe that this new flexible strategy will allow us to reach more regions, positively impact new and existing creators and artists, giving them the guidance and resources needed to take their craft to the next level.
The new strategy will combine these two efforts, with physical pop-ups that will resume when face-to-face events are allowed. YouTube will use them as an opportunity to highlight the new Shorts format and host formations. Plans for 2021 include:
- Multi-week virtual development programs to invest in the growth and success of our firsts #YouTubeBlack Voices Wallpaper for creators and artists: recipients in the United States, the United Kingdom, Kenya, South Africa, Nigeria, Brazil and Australia.
- Continuous investment in Next program to support fast-growing creators in markets such as Russia, Japan, the Philippines and Germany.
- Various online workshops and live recordings as part of the Academy of Creators Learning tool kits. These offerings help creators produce great content at home, explore new ways to make money with YouTube tools, and learn best practices for live streaming.
- YouTube artist and tagging workshops to preview the latest product developments, content strategies, and case studies.
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