The Analytics tool in YouTube Studio is adding new and recurring viewer metrics to help creators a “better understand your audience’s different trends over time”.
Available on the desktop website, the Analytics> Audience page gets a tab “Returning” to join “Unique spectators” i “Subscribers”. This graph shows two metrics, with users able to adjust the time period from the upper right corner of the page.
- New viewers: A metric that shows how many people are watching your channel for the first time during the selected time period. Note that viewers who watch from private browsers, who have deleted their viewing history, or who haven’t seen your channel for more than a year, can also be considered new.
- Recurring viewers: How many people who have seen your channel have seen it before in the selected time period.
These additions occur when YouTube says it feels like the creators “they often have difficulty understanding their audience”. The Google Video Site expects to address:
Better understand your audience: See how many of your viewers are new to your channel and how many are watching more.
Report your content strategy: Decide if you want to attract new viewers by experimenting with new themes and formats, or if you want to create more consistent content to build audience loyalty.
Decide which videos you want to make below: For example, if you get an increase in the new viewer of a particular video, you can persuade them to re-make another video on a similar topic.
New and recurring viewer statistics on YouTube Analytics are widely presented today.
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