It’s no secret that video is developing rapidly in digital marketing.
Compared with text-based content, video content has many advantages, such as more attractive and memorable.
But why focus resources on video content?
The answer is simple: videos can do big things for your SEO.
As you know, Google analyzes many aspects of your website to determine its ranking in a given Google search.
Video content can directly affect some of the most important Google ranking factors.
Want to know how is this possible?
Let’s see how video affects the following three main ranking factors.
1. Residence time
Dwell time is the amount of time users stay on your page before jumping back to the search results page.
Generally, you can increase your stay time by writing longer content and increasing the attractiveness of your visitors. But the truth is, there is nothing better than video in terms of dwell time.
Video can immediately attract the user’s attention, ideally, keep the user’s attention for the duration of the video.
You will find that the improvement in dwell time exceeds the length of the video.A kind Research conducted by Wistia It is found that the time users spend on pages with video content is twice the time spent on pages without video.
Google interprets dwell time as your website provides value to its visitors. Therefore, Google will place your website in a higher position on the SERP, which will bring you more organic traffic!
2. Page quality
If you want your pages to rank on Google, they need to combine multiple media to provide valuable and high-quality content.
You may already know Pages with longer content will rank better Instead of short pages, why not add videos to further increase the amount of content on the page?
If you restrict web pages to strictly text-based content, the content will continue to be overtaken by pages with stronger rankings and richer content. Merging text, images, and of course video is a great way to improve the quality of the page.
Due to the inclusion of video content, pages with richer and unique page content will receive a higher page quality rating from Google. Needless to say, higher page quality means higher ranking!You can learn more about page quality and Google’s search quality guidelines.
As we mentioned before, embedding videos into your web pages can improve the overall quality of your website.
As you provide more value to that content, more and more websites will begin to link to your content.
A study found that displaying both text and video on a webpage can Nearly three times The number of backlinks it received.
Most importantly, when you host a video on YouTube, Vimeo, or other platforms (we recommend using YouTube – I’ll cover it later), you can put back the link to your website in the description. This means that every video you create will ensure that it has a new backlink.
How to make the most of video
The SEO advantage of video content is very obvious. Now that you understand these benefits, you may want to know how to make the most of video content. Use these techniques to maximize the coverage of your content.
1. Plan your videos around relevant educational content
First, your video needs to provide value to visitors to your website. Otherwise, it will be of no benefit.
Whether you want to educate customers about the product, help them solve problems, or make your brand image clear, you need to make videos for your own purposes.
You may already have content to do this-this is a good thing!
Try to model the video based on popular content on blogs or other pages of the website.
2. Upload your video to YouTube
YouTube is the world’s second largest search engine, Over 2 billion Monthly active users.
This is a huge audience, you may not have taken advantage of it yet. By uploading the video to YouTube, you will get a whole new source of traffic.
If you link back to your website every time you upload, you can get huge traffic growth through YouTube alone.
Not sure how to start using YouTube?Don’t worry we have a simple Step by step To provide you with guidance.
3. Add title, description and tags
During the upload process, you should fill in every detail of the video!
This will provide YouTube and Google with more information about your content.
Once these search engines know the content of your video, they can rank it appropriately in the search results.
Be sure to fill in relevant keywords in the title, description and tags to make it rank as high as possible!
4. Embed the video into your website
Embedding video is one of the most important aspects of using video content!
Embed each video on a web page with similar text-based content. This will help related pages to rank higher in Google, while also increasing traffic.
You need to use the embed code in YouTube to embed the video content instead of uploading it directly.
The link between YouTube and your website is what creates all these benefits!
5. Create and upload videos consistently
Without continuous efforts, any SEO strategy is incomplete!
You need to continue to make videos and add them to your website to achieve all the results that video content can provide.
Once you have mastered this process, you can arrange a schedule for your video production.
Try to upload regularly (for example, once a week) to ensure that you are responsible.
If you follow these simple rules, you will get successful video content immediately!
Of course, not everyone has the time or ability to launch videos optimized for SEO week after week. If you fall into this category but still want to enjoy all the benefits of video content, then you are the ideal choice for this category. video.
With HOTH Video, we can convert your existing web content into high-quality videos optimized for SEO. You don’t have to write, shoot or edit anything. All you need to do is provide us with a link to your content, and we will do the rest.