As the name suggests, the login page is the first thing you see when you visit a website URL. This is one of the most important pages when creating a website because it contains brief information about the product or company. This also forms the basis of your initial impression of the company.
Think about it: After visiting a website, you try to find as much content as possible without clicking any buttons. This is why you need a rich and attractive landing page. You want every potential customer to visit your page and say: “Oh, great! Let’s see what they offer.”
But this is not so easy. You need to hire top experts in different fields to complete your landing page.You need one Prose writer, A web developer and a graphic designer. Other professionals may also come in handy when creating landing pages with high conversion rates.
This article will focus on how to attract and retain customers’ landing pages at a high speed.
1. The first impression is important
Consider this situation:
A friend invites you to their house for the first time. You arrive at their porch and find toys scattered everywhere and the lawn is dense. The first thought that comes to my mind will be ” untidy Do people live here? “You will feel uncomfortable when you walk into the house. Even if you do, you don’t want to come back again.
This is how the customer feels bad login page. They will never revisit the page, nor will they perform any transactions on the site. If the homepage is so bad, you can only imagine how despicable the company will be.
2. Choose a specific lane
Before you start creating a website, you should always determine the direction of the website.
What are we selling? How do we display our products?
Answering these questions will help you develop an effective formula for your landing page. If the site is focused on travel, hero content should reflect this. Use pictures of famous landscapes and tourist destinations.
In addition, the landing page should reflect the company’s ethos. You can choose lively and interesting graphics to show a younger approach, or you can focus on a more corporate appearance. Any direction you choose should be unified on the entire homepage.
3. There is a clear message
After determining the company’s development direction, you should start writing the central information.This message is usually reflected in title -The calling card of the website. Your headline should capture the central essence of the website and should not exceed one line of text.
You should include any other information in the subheading. This section should contain some sentences aimed at the spirit of the company. With the help of the prose writer, focus on presenting persuasive written content.
Here are some examples:
title: The magic happens here.
subtitle: We pulled the rabbit out of the hat at a slow and steady speed. Our skills are high-level because we believe in the purity of the art form.
4. Hire an excellent graphics team to handle your media content
Unpainted houses without paint and decoration will only discourage tourists and even attract malicious characters. At first glance, you might assume that no one lives there or the house is haunted by ghosts, driving away potential visitors.
A good graphics team will not only Paint and decor Your website, but it will also make it eye-catching and easy to use. If you cannot afford a team of designers, please hire senior freelancers to design your homepage. These professionals will be responsible for all aspects of the design, from layout to wireframe.
At the same time, you can use models and wireframes for minimum value proposition (MVP) strategies. In addition, updated versions of these models will become part of the marketing strategy.
Most importantly, don’t forget to use the same typography on the entire page. If you must switch fonts, make sure they belong to the same font family.
5. Include more images and videos
One MIT Research It shows that the human brain processes images 60,000 times faster than text. This obvious speed difference means that you can convey your message faster through visual cues. Since most users have a short attention span, digestible visual content is always an excellent supplement to text.
Therefore, spend enough time and resources on media content. Use different media content to explain complex concepts. Short videos and animations can help users understand the message on the login page.
However, don’t rely too much on high-quality visual media, as they will slow down the loading speed of your website. Before uploading an image, please optimize it for the network. You can use an image optimizer or use a lossless compression algorithm to save the image.
6. Don’t ignore the mobile experience
According to Statista, 50.81% of Internet users Using smartphones for browsing, this number will increase in 2021. Keeping this in mind, when creating a landing page, you should focus on optimizing the mobile experience. You can easily find customizable themes for mobile devices online.
In addition, make sure that all graphics are compatible with mobile displays. On mobile devices, some of the eye-catching graphics on the desktop version look terrible. Keep in mind that most people will view websites on their phones and keep the user interface intuitive and compact.
7. UX should include copy
Although one of the reasons for the failure of attractive landing page design is the lack of explanation.
What does this button do? This thing is good, but what does it do?
If you want to avoid these problems, each button should be accompanied by some text. Don’t assume that users know. Before publishing the site, contact people to get feedback on the initial version of the site.
8. SEO is important
If you want your website to rank higher in search results, you need the services of an SEO expert. You also need to include keywords in the graphics and content.Another option is to rely on Link building And backlinks. But you can combine two technologies or even more.
Resist the urge to flood the content on the landing page to increase keywords. Any written content should provide more information about the services provided.
In addition, Google robots can now block websites suspected of keyword filling. Focus on inserting keywords organically and use keyword research tools to monitor density.
However, only you can convert and all the efforts invested in the website can bring dividends. Focus on convincing customers to exceed the landing page every time they visit.
9. Be transparent
Your landing page should include an “about” section with sentences describing the service. Consider adding a section for user recommendations and guarantees. Customers always want to know the losses or gains that may result from using your products.
But don’t focus on negative factors. Discuss the benefits you can provide to your customers.
10. Localized content
If your market is global, then English pages may be sufficient. But why not expand your audience?
Localization allows you to display landing pages in multiple languages. For example, if your company is suitable for Latin countries, please consider adding Spanish options on the page.
Of course, this will cost you extra money. But you will get a wider user base and more conversions. Similarly, when you have multiple language options, the overall user experience will also be improved.
11. Build trust
People only use pages they can trust, which is why they check the HTTPS certificate of the landing page. Moreover, if your page does not have this certificate, the SEO ranking and user engagement will be greatly reduced.
Likewise, displaying a list of previous customers can increase the overall appeal of your website. For example, an online designer product portfolio with Microsoft as a previous customer will receive more attention than an online designer product without any customer data. Therefore, if possible, list your customers on the landing page.
Most importantly, display other certificates on your homepage. Trust elements such as security badges and antivirus protection ensure user safety.
12. Include relevant call-to-action
“Let’s get started.” “Find more.” “Order now.”
These short sentences are usually responsible for dealing with uncertain customers.It enhances this feeling Collective adventure -The perfect upper limit for any fascinating content. Brainstorm with professional article authors to find the most influential words for your call to action.
In addition, each call to action (CTA) should always be distinguished from the surrounding text.The most common practice is to surround Text with accent color. This technique is useful because it immediately attracts the user’s attention to the text. Ultimately, the best location for any CTA is a clickable button.
Essentially, high-converting landing pages must have relevant character. Users want to discover where the company is going before using their services. The best way to convince them is to use an impressive design. Hire expert writers and graphics experts to create content targeted to specific audiences.
Don’t confuse it with overcomplication! Keep it simple and transparent, and end each section with a call to action!