In June 2020. Twitter introduced audio tweets where you can record your voice and share that sound as a tweet to your followers. Suitability? They can also be listened to as you perform multiple tasks in other daily activities, including checking email or working on a document – comparable to a micro podcast. There is a lot that can be unspoken or interpreted through text, so the goal of the platform is to offer more human experience through conversations.
After that, the company announced in December own social networking product based on sound and House in the club rival, Spaces, has entered the beta phase. This opened the door for users to chat in real time using voice instead of text, as they do today. The product remains in beta, while the platform solves technical problems and issues with this feature, but also more complex issues arising from live audio hosting, including moderation.
Rewinding to date, Twitter has announced the purchase of a community-oriented podcast app, Switch. Here is an analysis of the latest.
What is a Breaker?
Since its inception in 2016, Breaker’s mission has focused on influencing sound perception and disrupting podcast norms as an audio feed and podcast applications as productivity tools. Instead, Breaker created the image of podcast applications as an experience around which a community can be established. Specifically, Breaker users can like and comment on their favorite episodes, discover new podcasts that match their passions, follow friends of similar interests and tastes, and share their favorite shows on other social networking platforms to encourage conversation.
Creating the future of sound
Co-founder of Breaker Leah Culver she went on Twitter sharing her wishes to help create the future of sound through and build Twitter space while she was CEO Erik Berlin stressed his vision of helping the industry redefine and reimagin traditional podcasts.
In the working news, I join Twitter to help build @TwitterSpaces!! 🥳 Although I will be greatly missed @switch, I am so excited to be able to help create the future of audio conversations. https://t.co/0Y8fkbCIFm
– Leah Culver (@leahculver) January 4, 2021
“We are really in love with audio communication and we are inspired by the ways in which Twitter facilitates public conversations for people around the world,” Berlin shared in official statement. In his own Medium fast, he shared, “We are now inspired to go even further in rethinking the way we communicate with each other, beyond traditional podcasts.”
In a private thread, Twitter engineering leadership Michael Montano, he reiterated his excitement by using the background of Berlin and Culver to help “improve the health of public conversations in our service”. He added, “both Erik and Leah have founded and sold startups before and will bring an entrepreneurial spirit to our engineering organization.”
– Michael Montano (@michaelmontano) January 4, 2021
According to TechCrunch, Berlin was previously the founder and CEO of social advertising company 140 Proof – which was sold to Acuity – while Culver previously founded Pownce and Grove and co-authored web technologies OAuth and oEmbed.
“As an entrepreneur, she was ahead, testing ideas on several waves of online conversations and publishing. Pownce and Convore have been exciting and in many ways ahead of their time, ”said Montao of Culver’s efforts to push for more open standards in recent years.
Podcasting: a new technological battlefield
With the ebbs and flows of technology, there seem to be areas receiving targeted traction. Podcasting is that space today. Look no further than the giants Amazon,, Google,, Apple and Spotify.
Amazonova $ 300 million acquisition Miraculously,, Sirius bought Tailor for $ 300 millionnot to mention Spotify’s purchases Anchor,, Gimlet,, Parcast,, Megaphone, i The experience of Joe Rogan – one of the most popular shows on the scene to date. Despite these offerings, Twitter’s game is unique in that sales do not focus on the podcasts and content themselves, but Breaker’s sales consist of staff and technology with the greater goal of cementing the space as a viable offering for marketers and users.
Credit for image features via Switch.
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