Almost every brand is turning to social media because it is the most cost-effective way to increase brand awareness and market products or services. However, if you don’t know how to optimize or maintain social media, just appearing on social media will never help. Optimizing the way social media is handled is very important to increase business engagement and influence.
According to recent surveys,There are 3.499 billion active social media users worldwide. In order to attract these users, it is necessary to optimize your social media handle. In this blog, we will discuss what is social media optimization (SMO) and explain the five steps to achieve social media optimization.
What is SMO?
SMO representative Social media optimization It also involves analyzing and figuring out which type of content works best on social media. The goal of SMO is to increase your brand awareness and brand awareness, so as to win more potential customers and conversions for your business.
In order to perform effective SMO, you must figure out the type of content that your audience is looking for and make sure it fits the social media field. Optimizing your social media campaign helps to create, build and maximize your social media plan to better connect with your audience.
Elements of a successful social media profile:
This is a very basic element, but also an important part of your social media profile. The display name is the name that your audience recognizes on your social media profile. Your display name can be different from your actual name. It may be closely related to your industry and can help people get to know you and your business.
Usually, your username will be used in the URL of your website. Your username is usually different from the display name, and your username cannot be changed. This is why you must be very careful when choosing a username. It is always recommended that you use your real name, as this will help increase your business credibility.
- Resume and link location
Your resume is just a summary about yourself or your business, and you can add keywords to it. Just like the elevator pitch, you can use it to make a short description and make a deep first impression. You can also include a link to your website in your profile for people to click and navigate on your landing page. This will help increase the visibility of your website.
Make sure to get links on the homepage of social media profiles (such as Twitter and LinkedIn). Place your website link on your social media page so that it is in the center of your profile so that viewers and listeners can easily find it.
After completing all the settings of the profile settings (ie profile picture, cover picture and profile), you should check the privacy settings of your profile. If it is more a business account, it is recommended that you make everything public, because your customers or audience must be looking for all relevant information. Your privacy settings should allow your personal data to be more visible.
Once your privacy settings are correct, you need to ensure that your level of activity on the major social media networks is normal. It is important to share your interests and interact with more followers and friends. Be part of various social media groups related to your target audience.
Never forget to mention your social media profile, business card and email signature on your website. Promoting your social media profile is very important because it helps your potential audience find you and follow you. Make sure you link all social media profiles to each other.
Now that you have completed your profile, let us enter the optimization process.
5 steps to social media optimization:
1. Analyze your audience
You must analyze the type of audience you want to reach and determine the social media platform your audience is on. Choosing the right platform is always a good idea to connect and interact with the people you want to target.
2. Competitive analysis
The next step is to conduct a competitive analysis. It is important to know the types of content available on the various social media platforms of the competitor. Competitive analysis can help you get an overview of the type of content you need to produce and deliver on the various social media platforms where your audience is.
3. Make a strategy
Your next step is to establish a strategy that is effective for your brand. Whether you choose to do it on your own, internally or with a team of social media experts, this is entirely your choice.
4. Execution strategy
Once the strategy is established, it must be executed. Without execution, the strategy will accomplish nothing. For the best results, your strategy should be initiated by SEO experts and content marketers who will work closely with social media and community managers to execute the SMO strategy. Since SMO is closely related to SEO, these teams need to work closely together to ensure that your brand message is similar on all platforms.
5. Analyze the results
Once the strategy is executed, it is necessary to use and analyze the results. Analyzing the results is essential to adjust to the new requirements of social media activities.
Now that you have optimized your profile, let’s see more ways to take it to the next level.
More tips for improving SMO strategy
As social media evolves and changes, your strategy must also evolve. You must have clear goals and objectives to successfully run a campaign. You should determine what you want to accomplish, whether it’s increasing brand awareness or getting more potential customers and conversions. As mentioned earlier, in the process of optimizing your strategy, you must carefully choose the right social media platform on which you can find audiences relevant to your business.
You must fully understand the keywords that your audience uses in searches to bring them to your website. SMO’s keyword research is a bit different because it involves researching keywords used on social media rather than the Internet.
One of the most popular ways to research keywords is through the keyword report on Twitter. This feature can help you keep track of keywords that your audience may use for relevant searches. This allows you to get a good idea of which keywords are of higher interest.You can use those Keywords for social media And include them in your content.
After completing your keyword research, you must start producing content. Content is a very powerful tool that can attract more people to your social media profile and increase followers. You can share two types of content on social media platforms: original content or links to content on other websites. Make sure your content is relevant to what your target audience is searching for. If you find content relevant to your audience from other websites, you can share it on your profile and ask your audience to comment or share their thoughts. This is a great way to interact with the audience.
When publishing original content, you should always remember to include images, as visual elements help keep the audience’s interest.
- Consolidate your release schedule
There are various tools to help you arrange your posts on social media. This saves you from logging into various social media profiles multiple times a day. Take advantage of such tools and make sure you schedule all posts when your target audience is active.
In order to determine which method is more effective, you need to monitor social media activity regularly. Social media has a variety of analytical tools that are extremely useful in determining what type of content is attracting more interest to your audience. You can monitor some metrics, such as impressions, clicks, and engagement, all of which in turn can help you determine which strategy is best for your campaign.