Many online entrepreneurs ignore Video marketing And video SEO as a tool because they think it is too expensive or too complicated. Maybe you think that the skills required to create high-quality video ads are genetic traits. The truth is, you don’t have to be a Spielberg to make great videos. Most importantly, you can use 100% free tools to create professional video ads for your business.
The method I am going to introduce today is not a low-cost webcam TV commercial. These can work, but most of us would rather not walk in front of the camera. If we do, we will become actors rather than entrepreneurs. What I will share with you is a way to use some powerful free tools to make beautiful video presentations.
Prezi – It’s as good as PowerPoint… and it’s free
The best tool in my video library is Prezi, which is an online software application that allows you to create PowerPoint-like presentations. The difference with Prezi is that you don’t need to work on the slides, but can build presentations on the “artboard”.
When creating a presentation in Prezi, you just upload the image you want to use, then add text and shapes. You can then “frame” images, text, and shapes. This will create the focal point for the Prezi camera. Then use the path tool to connect the frames to highlight text and images by panning and zooming, and create a transition from one frame to the next.
Compared with PowerPoint, this method produces a stronger sense of movement and creates a more cinematic experience for the viewer.
Prezi has an incredibly intuitive interface that is easy to learn and use. Positioning, zooming and rotating images and text are all done by clicking and dragging the mouse. There are many built-in templates available for creating presentations, which is a good starting point, but don’t be afraid to start with a blank canvas and use inspiration as your guide.
The basic version of Prezi is free and should be all you need to create a beautiful presentation for your business. During the demonstration of the free version of Prezi, there is a small Prezi brand watermark in the lower left corner. If it’s troublesome, you can delete it by purchasing an annual subscription of $59, but the logo will hardly attract attention.
Add narrative and music
The picture may be worth a thousand words, but the sound must be added to the presentation. Write a script to convey your marketing message, and then find some suitable music to play in the background. You can find a large number of free music online catalogs on sites such as SoundCloud.com. Make sure to pay attention to the creative use of CC licenses and only use tracks that are licensed for commercial use.
To edit the audio tracks together, you can use the free audio editing software tool Audacity, which can record voices through the built-in PC microphone. High-quality audio is important, so if you don’t like the sound you get from the built-in microphone, consider buying a decent computer microphone.
After recording the narration, you can add music tracks in Audacity and export the tracks to the .mp3 file format.
Convert your Prezi to video with audio
Your Prezi must be converted to an acceptable video file format before it can be uploaded to YouTube or other video sharing sites. For this, you will need to use screen capture software. There are a variety of free screen capture applications available, and they can output to the .avi, .wmv or .mp4 file formats accepted by YouTube.
To convert Prezi, you will use screen capture software to record the sound of Prezi playing and audio files recorded with Audacity.Although there are many free screen capture options, I prefer the cheap tool provided by TechSmith called Bite. Its price is $49.95, but you can use it for free for 30 days. A lot of time to create a lot of video ads.
If you have a limited budget, please visit CamStudio, which is a very effective open source video screenshot tool.
Process step by step
This is another step:
- Use Prezi to create presentations.
- Record your narration track and use Audacity to add background music.
- Play a full-screen Prezi presentation and narration mp3 at the same time, and use SnagIt or CamStudio to capture as mp4 files.
- Upload to your YouTube channel and other video sharing sites.
The author of this article is the owner of an e-commerce store and a major advocate of video advertising to provide free traffic and improve the search engine ranking of your website. Check out Rob’s informative e-commerce books, E-commerce blueprint: a step-by-step guide to online store success, It is now available on Amazon’s Kindle store.
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