This guide outlines the five biggest challenges facing marketing teams in the UK today. Our experts will guide you through these issues, the context around them, and how you can address them for your business.
A lot has changed in the last 12 months.
These changes were already taking place. But COVID-19 has accelerated this, bringing developments five years away to our door today.
Businesses, all over the world, are under more pressure than ever before. Digital is at the forefront of this, tearing up the rule book that has been played for so long. In this demanding world, it can be difficult to keep up with trends, constantly innovate and overcome new challenges.
This is where this guide to digital culture comes in. Over the past month, our experts have identified the five biggest digital challenges companies are currently facing and provided practical and well-guided solutions to live in a digital-ready culture.
The world has changed. It’s time to keep up.
Download a digitally completed cultural guide
Main street death
Consumption power has shifted in the network. Our main streets are changing. Our CEO, Julio Taylor, analyzes how physical stores and our online presence can complement each other in the future and the importance of a seamless user experience.
Customer loyalty is now easily lost and difficult to achieve
Just as you don’t play darts in a dark room, you don’t create a social media strategy without proper data, right? Because customer loyalty is so much harder to achieve and maintain, Siobhan Congreve, our president Content marketing, gives an overview of how companies can walk and not just talk.
Breaking through the saturated internet market
The digital world is busy – a noise vacuum that can often be intimidating. So how did it stand out? Our media director, Charlotte Tomlinsonbelieves that the answer lies in a long-term focus branding next to activating short selling.
Understanding the confusing world of data analytics and security
The Facebook-Cambridge Analytica data scandal shook the world, which is why consumers are now more aware of it analytics and the data they share online than ever before. Julie Reid, one of our senior strategists, is analyzing how this, along with the impending departure of third – party cookies, will change the data landscape and how brands market themselves.
Knowing automation is key, but you don’t know where to start
True, people have automated for thousands of years, which is why we work so hard for it digital automation? Our technical director, Jon Martinexamines how brands can manage their digital customer communications tools to avoid harming the community ‘s customers.