Next to it Kelly Forst March 17, 2021
Data is a powerful tool, but finding it can be a pain. So we did the job for you.
How do you know if you are doing the right things to market and grow your business? The answer: reference to digital marketing statistics to communicate your strategy.
But finding the answers you need can be difficult – and frankly – annoying. Especially if you are in a hurry to do business!
So, to help you break through the confusion, we’ve put together a wealth of useful digital marketing statistics in one place.
Email marketing statistics
Email marketing is the most commonly used digital marketing strategy among small businesses and entrepreneurs to promote their business and communicate with their audience. [AWeber].
36.1% of small businesses and entrepreneurs said that e-marketing is the best digital marketing channel to increase sales [AWeber].
94.6% of small businesses and entrepreneurs using email marketing said that email marketing is an important or very important part of their business strategy. [AWeber].
76% of e-mail subscribers buy e-mail through a marketing message [Disruptive Advertising].
47.1% of the respondents said that e-marketing is the best digital marketing channel for retaining customers [AWeber].
Content marketing statistics
Although content marketing costs 62% less than outbound marketing, it generates more than three times more leads [Demand Metric].
93.5% of small businesses and entrepreneurs using content marketing found it important or very important for their business [AWeber].
The main goal of companies, which they want to achieve through content marketing, is to create more high-quality sales leads. In fact, 51% of companies said their main challenge is to create content that generates quality leads [SEMRush].
Blogging is the most popular content marketing tactic among small businesses using content marketing [AWeber].
60% of small businesses that prioritize content marketing use lead magnets and lead generation tactics [AWeber].
70% of consumers feel closer to the company due to content marketing [Demand Metric].
Facebook is the most popular social media channel used by small businesses over the past year for their business ads, followed by Instagram and LinkedIn [AWeber].
53.6% of the world’s population uses social media [Smart Insights].
Nearly 90% of small businesses said that social media is important or very important to their business [AWeber].
Today, more than 3.6 billion people worldwide use social media, and that number is estimated to reach 4.41 billion by 2025. [Statista].
Social media – closely followed by email marketing – is the best digital market channel to increase website traffic – 27.2% of survey respondents rate social media over other channels [AWeber].
57% of consumers follow brands to learn about new products or services, and 47% follow the company’s news [Sprout Social].
Landing page statistics
37% of the best landing pages contain testimonials [Nifty Marketing].
8 out of ten people read the title of your landing page, but only two out of ten read it best [CopyBlogger].
Nearly a third of small businesses that changed their strategy thanks to COVID-19 added landing pages to their strategy [AWeber].
Long landing pages can lead to 220% more leads [Marketing Experiments].
Pictures of people work better than stocks of landing pages [Content Marketing Institute].
Web push notification statistics
Push notifications can bring businesses up to 2200% return on investment and increase daily traffic by up to 25% [NotifyVisitors].
Web push notifications have a click-through rate of 4-6%, even if you have more than 25,000 subscribers [DigitalMarketer].
Online alerts are a newer marketing channel for small businesses and entrepreneurs. More than 60% of the respondents stated that they were a beginner [AWeber].
See more digital marketing statistics
Want to see more digital marketing statistics to improve your strategy?
The 2021 Small Business and Entrepreneurship Digital Marketing Report tells you how small businesses and entrepreneurs use digital marketing to grow their businesses.