Since 2009, our mission has been to help you, our loyal members of the community, play a key role in an engaged and elevated conversation about the impact of social media on marketing, media and culture.
Today, we are thrilled to continue with this mission and share how Social Media Week will become part of Adweek. Toby Daniels, who founded Social Media Week in 2009, will join Adweek as chief innovation officer, while overseeing the SME business. “Joining forces with Adweek is an opportunity to work with a world-class team, accessing a full range of opportunities that will not only help expand the brand and offering of Social Media Week, but also help us better serve our community and our partners. We are thrilled to have found a home and strategic partner at Adweek, a company we have long admired for first-class journalism and reporting on our industry, commitment to community promotion and its events and awards, which are the gold standard in our industry, ”Daniels said in a statement. .
“Collecting SMW is an important step forward in deepening our connection with this influential and growing marketer,” he shared Adweek CEO Jeff Litvack in the official press release which you can read in full here. “Social media has always been a crucial way for brands to reach out and communicate with their consumers, and in 2020 it has further focused it on the spotlight.”
“In 2020, the pandemic, the rise of the Black Lives Matter and the socially distanced world have boosted the demand for real-time social engagement and the criticality of social media as a marketing platform,” he added. Adweek CEO Lisa Granatstein. “We are thrilled to increase our social media programs to next-level insights and best practices to continue to capitalize on these seismic consumer and marketing trends to our audiences.”
SMW entered uncharted territory when we became virtual 2020. In May, we held our first virtual conference with more than 10,000 attendees and 175 hours of content and quickly followed this pivot with a launch SMW +, a live and on-demand platform for marketing professionals who want to improve their careers, and none of this would be possible without your support.
Under Adweek, we will continue to expand our virtual presence starting with #SMWNYC, starting May 4 – 7, 2021. The theme of this year’s flagship conference is “Reinvention: Renewing the Social Media Marketing System for a Better Future” In addition, we will continue to invest in SMW + and are eager to share more amazing content, shows and series and increase audiences throughout the year.
We look forward to providing you with world-class experiences under our new leadership and the opportunity to share this exciting journey with each of you.