Next to it Kaleigh Moore March 30, 2021
Never waste time figuring out a topic when you should write!
I don’t mean to write anything.
Sound familiar? Of course it does. This is one of the main reasons why our customers allow us to provide us with a specific line of e-marketing. They just have ideas or topics to write about.
Even professional writers offer great email blocking. In 2017, Ann Handley, co-founder of Marketing Profs and the popular book “Everyone Writes”, sent only two e-mails to her subscribers. (In fact, lack of communication was his catalyst update his entire newsletter strategy.)
However, if your emails stop, you will not be able to connect with your subscribers. You can’t sell. You cannot collect feedback from your audience. You leave the money on the table!
Never waste time thinking about a topic when you should be writing. Here are 8 brainstorming techniques to help you build a list of future email topics.
Quick notes on brainstorming
First things first: let’s review a few quick notes: brainstorming.
- Inventing ideas for your content is serious, but don’t immediately stop developing a perfect idea. If you are too critical, you can’t write anything down. You never know what a random word might make you think later. Keep a positive mindset and be open to any ideas.
- Don’t worry too much about following the rules. The goal of brainstorming is to get creative and find whatever method works best for you. While one person may succeed in a structured brainstorming process, another may succeed in an open, free-flowing brainstorming session.
For brainstorming ideas for your email campaigns, it’s important to remember that you want to stay open throughout your process. . . no matter what it looks like.
Next, let’s start researching some specific brainstorming techniques that you can try to flow ideas.
Brainstorming techniques for letter e-mail ideas
Brainstorming Technique # 1: Phrase
Start with one or two words related to a broad topic and write down everything that makes them think. Let your internal editor rest a bit and just write down any ideas and words that come to mind. If you need help, try a tool like Visuwords to get the process started.
Don’t think about it or worry about explaining how words relate to each other (at least for now.) Instead, let the ideas flow and see what interesting concepts naturally emerge.
Image source: Search engine land
Brainstorming Technique # 2: Mapping the mind
This is a similar term to the word association technique. Start with the word in the middle and draw lines outside the ideas that make up the word. Mapping helps you visually process ideas and decide which ones are the strongest.
Image source: Schedule
Brainstorming Technique # 3: Medici effect
If we understand how things are connected, sometimes we can borrow solutions or ideas from another field to solve our problems. Look for parallels around problems in different areas, such as personal life or work.
For example: Did you recently overcome a challenge at work that taught you a lesson or offered a new perspective on an issue? How can you share this experience as a story that can help your audience get their biggest sore point? You may have come up with a solution to help you create a brilliant email campaign.
Brainstorming Technique # 4: Blind Writing
Just. Do not do. Stop.
You don’t need an attack plan or contour – just put the words on a blank page, no matter what they are. You never know what the idea will be and writing something is the first step to writing something good.
Set a timer and challenge you to keep writing for as long as you want. You may be surprised at how much you can reach on paper in a short time.
Brainstorming Technique # 5: The Challenger
Make a list of your assumptions (about customers, your content, your format, etc.) and then try them one by one. You may think you already know the best way to do something, but we will not make progress if we never question things.
That is also the reason share test emails is so important. You may think that one topic line works better than another, but without testing, you’ll never know.
Brainstorming Techniques #6: SWOT analysis
create table Assess the strengths, weaknesses, opportunities, and threats (SWOT) of your current approach to email content. This will help you see your process more analytically and logically decide if there is a more efficient way to write, share, and educate.
When completing the SWOT analysis, be sure to look at what your main competitors are doing and make notes on how you can measure (or not) with your current approach.
Image source: Wordstream
Brainstorming Techniques #7: Reach out to your readers
Conversations with your subscribers can lead to a wealth of email ideas. Ask your subscribers questions and try to find as much information about them as possible. What do they really want or need from you? What are their biggest obstacles, goals or main ones pain points?
Your customer feedback is hugely valuable to your business. It allows you to write your next email and other types of content, such as blog posts, videos, and social media posts. You can also go a step further by using feedback to position your product correctly, build loyalty, and / or develop completely new products.
Brainstorming Technique # 8: Start with the topic line
Set the timer for 5 minutes. Then make a list theme ideas so that you are fully open when they reach your mailbox.
Ask yourself questions like:
- What is the main point of this email that the subscriber would like to know more about?
- Did I write something in the email that would surprise the reader?
- What readers need to know correctly now?
The subject lines you write can even generate completely new content ideas.
Brilliant email ideas, from time to time
Sending emails consistently is a great way to keep subscribers interested, but keep in mind that no one wants to open an email that doesn’t really have new or useful information. The constant supply of fresh email ideas keeps you from being marked as spam and sent to your spam box so that you are never opened again.
Think about new topics on a regular basis through these different approaches and keep a sweep of your best and brightest ideas. You’ll never find the bottleneck of email campaign ideas again.
Are you ready to send killers to your list? Then register AWeber free today!