Google’s Responsive Search Ads (RSA) allows advertisers to create multiple copy options and then let machine learning and AI determine the best combination.
How can marketers make the most of this powerful format?
The latest infographic from (below) Jump to fly Provides an overview of tried and tested technologies that can help advertisers stand out from their RSA competition.
Specifically, this section explores four best practices: developing multiple headline options, creating descriptive descriptions, reusing existing extended text ads (ETA), and creating visually appealing ads.
Take a look infogram: