Website design has evolved tremendously over the last decade, but one of the most important, long-lasting and influential changes has been the advent of responsive web design.
Whereas in the past, users could only access websites via desktop computers, but now they also surf the web via mobile phones, tablets, laptops and other devices. Therefore, it is more important than ever to ensure that users can effectively access your website on any device or platform they choose.
There comes a need for responsive web design.
What is responsive web design?
Responsive design is a method of creating and programming a website that allows the site to respond to the device on which it is viewed, rendering according to the size and format of the device.
In other words, responsive web design allows users to effectively view and interact with your website on desktops, laptops, tablets, and mobile phones.
Why should I redesign my website to be responsive?
There are many reasons to invest in a business-sensitive website. Here are three main reasons why we think it’s worthwhile to redesign your website to be responsive:
This allows users to access and interact with your site on all devices
At a very simple level, responsive design is key as it allows users to effectively access and interact with your website on a variety of devices. Given how people use the Internet today, and when traffic to mobile websites is on the rise, having a mobile-friendly site is essential if you want to keep up with the times and the competition.
The user experience is a very important factor in the success of your website. Having a responsive website that users can easily access from any device can also show that your business is up-to-date and aware of your customers’ needs.
Redesigning your website to make it more responsive can prevent your user experience by helping you take your website and your business to the next level.
This allows you to turn more browsers into buyers
If you create a site that can be read and easily navigated on all devices, you will sell more. It’s that simple.
People don’t like to tweak and zoom to try to read what your site says. They don’t like to try to click on small links to navigate your website. If users are too frustrated while navigating your site, they will leave before making a purchase.
If they stay long enough to reach the point where they are ready to buy but are unable to complete the purchase process quickly and easily, they may give up their efforts and move their business elsewhere.
So your site performs better in search engines
From Search engine optimization From a point of view, a site with a sensitive web design is much better than not.
Google has identified the use of sensitive web design as industry best practice, and encourages webmasters to follow this best practice by creating sites that provide the same HTML for all devices and using CSS media queries based on the device used to render the site.
If you want your website to perform better in search, this is an important step in an investment-responsive transformation.
Is it worth investing in a sensitive website?
An automated website can benefit your business in a number of ways, except for the three reasons mentioned above. This can help you increase website traffic, reduce site bounce rates, reduce site maintenance (especially if you use a separate mobile site to respond automatically), improve your brand appearance on the web, and more. Depending on the current design of your site, you may struggle to improve your site with responsive redesign.
In short, the answer is YES. For most businesses, it is totally worth it to invest in a website with a responsive design. But you don’t just have to speak for it. Check out this portfolio of case studies involving companies that have invested in sensitive sites to see how effective a responsive website design can be!
Are you interested in responsive website design? Here’s what to do next:
The best way to learn more about how a responsive website could specifically benefit your business is to talk to a digital marketing strategist who can review your site with you and help you understand where there is room for improvement.
If you’re ready to make more leads and grow your business while improving your online presence, a responsive website redesign may be just what you need! Book a call with digital marketing strategist Chris Archibee today or contact us online to start a conversation and take the next step towards a custom website tailored for your business!
Still not quite sure if your site needs redesign? Look at the 9 signs that it’s time to redesign your website.
Editor’s note: This content was originally published in February 2013, but has been updated since October 2020.