If you run any type of website or blog, you might consider traffic a lot of.
You might even be fascinated to check your daily organic visits to see how many new visitors come to your website. At least every time I publish a new blog post, I do this.
However, increasing the organic traffic of the website is not so simple.
The blogosphere is crowded, and nowadays, it’s not enough to publish fascinating and useful information. You need a continuous marketing strategy to bring more organic traffic to your website.
this is 14 actionable SEO tips How to increase the organic traffic of the website.
1. Set up a content marketing strategy and calendar
Creating content is an integral part of SEO, although it requires time and resources.
You can provide more in-depth information on your blog to establish authority in your market segment. Regular posts will create extensive content directories that are optimized for your readers.
Google also likes fresh content, so they give high ratings to consistent bloggers. In addition, since there is always new content to consume, readers will spend a lot of time on your blog. A longer average visit time per visitor will translate into a good search engine ranking.
It takes time to build an authorized website, and you may even find that content written a few months ago is driving most of the current organic traffic. Once readers believe in your influence in a particular market segment, they will visit your website when in doubt.
For business blogs, you can also figure out all the events and holidays that will happen during the year and figure out how to align them with the business.
2. Advanced keyword research and target long tail keywords
Established websites can use highly competitive search terms and keyword search sites to get rid of the predicament. However, the situation for new sites is different because they require a lot of organic traffic to build their brand.
Long-tail keywords are intention-driven. They usually have lower competition and lower search volume, but have a high conversion rate.
To discover new long-tail keywords that you can use, type different seed keywords in Google and pay attention to automatic suggestions. As you type these suggestions, please write down relevant thoughts on the bottom page. You can then organize long tail keywords around what the user is searching for.
Locate the low fruit
Use LSI keywords
3. Content pillars and supporting pages
4. Optimize for readers and search engines
Your content should be able to persuade the audience’s intentions, and it should rank high in search engines.
To the reader
You will get lost in the idea of top rankings in search engines trying to forget your audience. Your readers represent traffic, and search engines only direct them to your website.
Write a letter for your buyer role-to the reader’s address
Use platforms such as Quora and Facebook to understand the needs of readers, and then meet those needs. If you want two-way communication with readers, you can enable comments. Although comments will build a community, you may have to review them and implement anti-spam measures.
Spread videos, links, and attractive images in your posts to break the monotony of the text. You want your readers to enjoy browsing the blog. Infographics are other fresh ways you can present information.
Blog posts should be mobile-friendly so that your readers can use them no matter where they are. By incorporating social media sharing, your readers can share your content with other readers, which will increase the organic traffic of your website.
For search engines
Once you have created high-quality and personalized optimized content, you can set it up to achieve SEO success. Use appropriate keywords to embellish your posts, but make sure to use them organically. tool For example, Google Keyword Planner will help you predict the performance of your keywords.
The title tag of the content should be relevant, because this is the first thing consumers see when searching for results. The title tag also includes a meta description, which is a summary of your content. Readers will quickly scan the meta description to determine if the post has the type of information they are interested in.
Your readers should remove some actionable content from your posts. Do-it-yourself skills are a way to increase audience capacity and attract more organic traffic. You can also identify authoritative websites and use them as references so that search engines can treat your posts as accurate and relevant ones.
5. Actively participate in Blogosphere and social media
After the blog is established and running, it is time to establish industry relationships with other participants. First look for authoritative publications to write in your market segment. Such publications have a large readership, and you can use them to get a consistent flow of backlinks.
You can also use different social media platforms to promote your brand. You will need to determine which platforms are popular in your audience. Sites like Facebook and Twitter bring together different demographics and interests, but they are also niche social media sites.
Optimize content for the website you are using to increase organic traffic. For example, hashtags are a useful tool on Instagram. When readers seek answers to industry-related questions, you can build authority on Quora. When answering questions, be targeted and enthusiastic, and provide readers with some useful references.
6. Leading feature segment
Since its launch in 2016, Google’s featured code snippets have become coveted SERP real estate. This code snippet provides information on a specific topic and references a website. It ranks above the first result, which is the best position you want for your blog. If you provide the content of the Google featured code snippet, you can expect the click-through rate to increase.
The main types of featured snippets are paragraphs, lists, tables, and YouTube. Adding the “how to” section to your post is one way to optimize the content of your summary.
Featured excerpts are not only a reserve of top-ranked websites, because Google also extracts content from lower-ranked SERPs. Use tools like SEMrush and Ahrefs to discover the segments ranked by a particular site.
To optimize your content for featured snippets, conduct keyword research and conduct competitor analysis. You want to improve an existing product in a way that makes it more valuable to consumers. Add a hook to your code snippet to get organic traffic and make sure that the blog post provides more opportunities for readers.
7. Use data and metrics to optimize your results
The data and indicators will help you determine the effectiveness of the implemented SEO strategy.
Google Analytics has many tools that can indicate the performance of your website and provide you with more information about your readers. The tool will analyze your traffic through referrals, organic search, social media platforms or other links.
You will see the number of sessions and the bounce rate of traffic. Your social media traffic will tell you where your brand performs best, so you know where to put the most energy. You will also determine the conversion rate recorded by the campaign.
Google Analytics contains behavioral reports that will tell you how readers browse your website. You can use this information to fine-tune your content and attract more organic traffic.
8. Internal links
You should establish an internal link structure to signpost related pages. This strategy will allow readers to stay longer on your website.
Guest blogging is another way to expand your audience. It first connects with industry influencers. Write compelling content and include backlinks to your website in guest posts.
10. Optimize your meta title
Therefore, for any business or blog, the challenge now is to ensure that people will find you instead of your competitors when they are looking for a product or service like yours.
The meta title, URL, and description are important for optimized web pages or blog posts.
Keep your URL short and clear, and make sure your meta title and description are compelling, and answer the search intent of the keywords you want to target.Simple but effective
13. Incorporate video into your content strategy
14. Make sure you provide value
Most importantly, always make sure that you provide value.
If you are writing a blog post, what will people take away after reading your post? If you want to sell products or services, why would they buy from you instead of your competitors?
If you provide a reason, people will visit your website regularly. This is why it is important to always provide new, engaging and thoughtful information on a regular basis.
Blogging has become a high-risk pursuit, and you must learn SEO to have a chance to fight. High-quality content is the foundation of any great SEO strategy because it will keep your users on your website after they arrive. Attracting traffic to your website is the more difficult part, but the best option is to conduct keyword research, analyze competitors and optimize content for search engines and consumers.
Updated: April 24, 2021