A new YouTube experiment brings native video playback directly to your Twitter feed without having to go to your web browser or dedicated app.
The experiment appeared on the tracker for YouTube testing and testing features and has since been officially announced on Twitter. But the limitation of iOS is weird, but to which we have become accustomed with certain pre-beta user interface and beta options.
For now, when you share a YouTube video on Twitter, it will launch a mini browser window aimed at your YouTube mobile site. In this experiment, YouTube videos will play natively within your feed in the same way that videos uploaded directly to Twitter will appear. A small notation will identify a YouTube video, but the rest of the experience will remain the same.
[March 18, 2021] Trying a new way to enjoy YouTube on Twitter: Twitter is testing a new way to view YouTube videos on Twitter. If you’re in the experiment, you’ll be able to watch YouTube videos directly in your Twitter feed. This experiment is available to a small group of people from the United States, Canada, Saudi Arabia, and Japan who use the Twitter app on iOS for a limited time while we collect feedback.
This is likely to result in increased interaction with YouTube videos shared directly on Twitter, but it’s unclear what a “display” will be with this new method. A side effect is that this will sort the current shared process, which can be displayed in various ways, either as a link or as an enriched snippet.
Unfortunately, this test is limited to a small group of users in the US, Canada, Saudi Arabia, and Japan, but only uses the Twitter app for iOS. It’s a real shame that Android users are treated as second-class citizens, but this collaboration can be a massive deal for both YouTube and Twitter, especially as a way to show more long-lasting content on the social network.
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