You need to have Facebook marketing strategies for your business through e-commerce
How can your brand thrive on Facebook? A social media site is your best hit for marketing your business. According to a recent survey, Facebook produces the best ROI.
So, you have done research and know exactly how to use Facebook for e-commerce marketing.
But how do you know which Facebook strategies are right for you? What content should you share? How often should you post? And how do you get people to click “Like” and then buy on your site?
If you were trying to find the ultimate guide to e-commerce marketing, here are five marketing tactics you need to use to use Facebook for e-commerce.
- Create different Facebook pages for different audiences
Your Facebook page is your face on the social page. This is a place that potential customers will visit to learn more about your company. It should come as no surprise that owning multiple Facebook pages can help increase sales. If you create different ones for customer groups, you will be able to customize the content to suit those groups.
- Create unique, innovative and humorous content
Having a likable, attractive logo and slogan for your business greatly helps to boost your branding efforts. Similarly, creativity is one of the most important requirements when it comes to Facebook marketing. Creativity helps you come up with great ideas for your Facebook marketing campaigns. However, the creative content you develop must be relevant to your main product in order to achieve a lot of engagement. Also, try to create inspiring yet funny content to increase the chances of your site going viral.
- Use high quality images in your ads
If you want to outperform the competition in your e-commerce business, make sure you always use stunning images in your Facebook ads. They are there certain essential guidelines you should follow when choosing images for your ads.
For starters, images should be eye-catching, bright and full of color. Try to avoid images that have the same colors as Facebook [white and blue] since they blend easily and make it difficult for users to notice them. Include pictures of happy people, and if possible, pictures should be displayed using your products. In general, images of women tend to work better than images of men. Lastly, make sure the images you select are the right size for the type of ad you selected.
- Turn on Facebook Pixel
Even if you don’t plan on running ads on Facebook right away, it’s important to set up a Facebook pixel. A Facebook Pixel clip is code that you install on an e-commerce site to resell to people who have already visited your site. Helps build a targeted custom audience for future ads. It also collects data and launches cookies when you install it on your site and tracks visitors as they interact with your website in your ads. Facebook Pixel allows remarketing and customized audience data to be available for use if and when you decide to launch an ad campaign.
- Use Facebook ads to communicate your brand story
In addition to its commercial appeal, Facebook is basically a social media platform. This means that most people use it to connect and interact, not to buy. Consequently, it offers you the perfect opportunity to connect and build relationships with potential customers and prospective customers. And you can achieve this by using ads to tell the story of your brand. Recently study by Facebook has found that creating a series of ads that convey your brand’s key messages, rather than sales, improves overall conversion rates by up to 87%.
Here you go. The bottom line in creating a healthy Facebook marketing campaign is a return to the basics – the target audience and the ideal customer.