Guests and resources
Join the host Ben and end the chat with Marcus Tober, the founder and chief evangelist of Searchmetrics. They discussed together what everyone wanted to know, did Google prioritize Core Web Vitals?
Marcus dabbled in Google and researched its entities. YouTube has its search algorithm and meta description. This is an easy way to prioritize entities for a better user experience. But when it comes to Core Web Vitals, it can compete fairly. Currently, YouTube scores very low and is losing rankings. Because of all the bad elements on the page, their LCP is too bad, resulting in a slower page speed.
Ben asked a question because Google prioritizes user experience and optimizes content. Even if their Core Web Vitals score is low, should they rank higher? Marcus cites a few examples to answer this question. His first example is that Google really prioritizes its platform YouTube. Companies that own videos need to place them on their websites and YouTube so that they have a chance to rank. Regardless of the Core Web Vital score, Google wants to provide them with the information they need.
Although the core network is vital, what matters is the searcher’s intentions. Companies should look at their industry benchmarks when comparing their core Web Vitals and focus on these metrics. In the final analysis, optimizing the user experience of a website is the key to ranking on Google.