30 second summary:
- Although a company phone number is not as difficult for your SEO as a complete brand renaming, changing the phone number may have an impact on your SEO.
- When changing phone numbers, maintaining NAP consistency should be your main goal.
- Your marketing strategy can also help customers transition easily because you can notify them of changes in advance.
- In addition to maintaining rankings, the main goal should be not to lose the trust of customers due to changes in information-so the process needs to be handled carefully.
Like all other aspects of digital marketing and brand positioning, SEO is a constantly changing game. Faced with so many moving things and evolving trends, it’s no wonder brands are not sure which decision will make the decision. Have a negative impact on their SEO, And what can be made safely.
One day, it seems that a kind of behavior is completely OK, and the next Google will punish it because they have implemented algorithm changes. Adding customer expectations to the mix and figuring out what is worth the effort and what should stay becomes more difficult.
When it comes to your business details, including your name, address, and phone number (cleverly packaged in the concept of NAP information), changes may be fine. After all, the entire company has successfully reshaped the brand name. However, if the operation is not correct, changing one piece of information (such as your phone number) may change the entire customer journey.
Here, we will remember some basic steps to ensure that your phone number transfer will not negatively affect your ranking or brand recognition.
Local search It is an important part of your overall SEO strategy, especially when you run a strictly local business with a physical store, such as a pastry shop, car repair shop or beauty salon. The flow of people depends to a large extent on the ability of customers to find the right information online when searching for your service.
If they stumble upon an outdated phone number, they will make a solid review of the next business in the search results and forget your existence. In short, consistency is important. Google does not want to disappoint users, so it will punish companies through inconsistent NAP (name, address, phone number) information on the Internet. As long as your actual phone number is not shown in your directory, website, and other online listings, your ranking will be affected.
The remedy is simple. If you decide to change your phone number or the entire communication system, you should spend some time revising all the local business lists and directories that your company has suddenly appeared.
NAP consistency is a crucial ranking factor This can make your business plummet in the eyes of search engines, and it can also help you reach the most important position in the SERP. Therefore, although you may not worry about changing your company phone number, how the phone number is assigned will be very important in the local rankings.
Take care of your call tracking
Some companies avoid call tracking simply because they are not sure how to track it, because they are afraid of harming their SEO in the process. As far as call tracking is concerned, what’s more important is that every company must comply with these key legal requirements. E.g. EU GDPROr General Data Protection Regulations to ensure that the sensitive information of its customers is safe. However, when you need to transfer from outdated landlines and change the quantity or merge them, you can also benefit from this process that may be beneficial to SEO.
In order to unify and improve their communication systems, companies are turning to digital phone solutions, such as Voice over Internet Protocol (VoIP for short). This transition can bring many benefits, such as call tracking, smarter customer support, and better customer engagement, all of which can support your SEO efforts in the long term.When you Understanding VoIP As well as its many applications, you will be able to take full advantage of your phone interaction with customers to improve your brand reputation and ranking.
In addition to using more business phone numbers when needed, you should also know that the VoIP platform also has other useful functions, such as call analysis, recording, email and texting. Collect all this data and implement SEO safe call tracking with the help of dynamic number insertion, both of which are good for your SEO.
Build and maintain customer trust
If done correctly, changing your company phone number can be a seamless process and will not cause any damage to your ranking. However, it is important to remember the reasons for ranking #1: search engines want to provide users with the best and most reliable results first, and most importantly, to provide other available options online. By doing so, they will reward businesses that accurately portray themselves online, and contact information is an important part of that presentation.
The basic premise is as follows: if a customer calls you and receives a notification that the number no longer exists, they lose trust in your brand. Google and other search engines recognize the lack of trust, so they can provide accurate and verified contact details to push other businesses on top of you. In a sense, customer trust drives search engine rankings.
Research has confirmed this because 80% of respondents in the BrightLocal study Indicates that they will lose trust in businesses with incorrect and inconsistent contact information. If you decide to change your phone number, make sure that your phone number is displayed consistently in all digital stores. This is the key to the SEO puzzle: maintaining customer trust and thereby maintaining rankings.
Notify customers in time
Fortunately, there are a few simple ways you can ensure that your customers get the correct information. If you have dealt with all the business directory listings, social media pages, the presence of messaging apps, and your website, you can use marketing strategies to promote it.
Your subscribers and repeat customers will want to know that your business has changed vital information. Just like you don’t want them to spend an hour visiting the old cafe’s address and only find a weird-looking plumbing supply store, you want to add the new phone number to their contact list.
You can use the weekly/monthly newsletter to notify them to switch, post social media updates to let customers know that they can reach your new number, and post some announcements on your website, especially if you get a lot of calls In the case of all these outlets traffic.
Changing a company phone number itself may be a simple process, but unless you make proper preparations, the impact of the change on your business will not be significant. Cooperating with listing all of your company’s business registers, plus implementing a tracking strategy approved by search engines and interacting with customers, will be enough to help you complete the entire process.
Emma Worden is a digital marketer and blogger based in Sydney.Emma writes articles for many industry-related online publications, and works as an executive editor on the following websites Bizzmark blog Visiting lecturer at the University of Melbourne You can find Emma at the following locations @EmmaRWorden.