Your key keywords are the keywords you want your post or page to rank for. If you specifically want to rank for a particular keyword, you may want to optimize many articles on your website for that keyword. However, this is not the purpose of key keywords! You should only use focus keywords once. but why? What if you desperately want to rank for that particular keyword? Don’t be disappointed: in this article, I will tell you all the relevant information.
Don’t compete with your own articles
The main reason why you shouldn’t use your own phone Focus keywords More than once, you don’t want to compete with yourself for a position at Google.This phenomenon is called Keyword cannibalization. If you optimize two different articles for the same focus keyword, you are telling Google that both are suitable for users searching for that keyword, and you want them both to appear in search results. Although this is not necessarily impossible, you will find it very difficult.
You need to have a website with sufficient permissions to rank two articles in the top ten search results for the same query. If one of your articles is already ranked for that term in the search results, you may have sufficient authority to try to rank the second article. If you have not yet ranked for the focus keyword, you should never use it twice! Update and improve your original article, and write another article that introduces some subtle changes in keywords.
Do you think you might cannibalize your content?How is this Fix keyword cannibalism.
Required keyword ranking
What if you want to rank for specific keywords that you like? Imagine you are starting to buy horse feed online.You may want to rank [horse feed], But at the beginning, it will be very difficult.Optimize all your posts for [horse feed] This is not the correct strategy. What should you do?your Keyword research Will give you some ideas on which other words to target.
The content of your blog
If you have a blog-we recommend you! -You can write a great, very long article Cornerstone Article All aspects of how to feed your horse well and optimize it for that term [feeding your horse] Use our Yoast SEO plugin.then Mark this article as cornerstone content in our plugin.
You will need to write many posts, each covering a different aspect of your “mind” term.For example, you can write articles and optimize them for key keywords such as the following [best type of hay for your horse], [pasture management], [feeding thin horses], [feeding sport horses] and many more.These focus keywords are called Long tail keywords. If you link these lengthy articles to “headline” articles, you will tell Google your most important articles, which will help you rank the most valuable articles. At the same time, you will also attract traffic to those long tail articles.
The content of your store
So, what if you have a lot of product pages about a certain horse feed? Suppose you have a wide variety of products: thin horse feed, fat horse feed, sports horse feed, etc.Should all product pages be optimized for thin horse feed [feeds for thin horses]? under these circumstances, Optimize your category page This word, not all these separate product pages!
Can you use focus keywords multiple times?
of course were able, But in most cases, getting high rankings for key phrases is not a good strategy. If you want to rank for key phrases, research the topic in more depth. See what people have questions about this. If you look at these questions, can you write a long article about them? Also, take a look at other search results. Who are the competitors and what do they show? How do you differentiate from them? After writing the content, embed the article in kickass Site structure Increase the chance of ranking!
What is the purpose of the focus keyword check previously used in Yoast SEO?
An evaluation in SEO analysis Yoast SEO plugin It is the focus keyword check used previously. This evaluation checks whether the words in the keyword phrase were previously used in other posts or pages on your website in the keyword phrase. If you use it for another article or page, you will get a red symbol because you should only optimize one page for one keyword.
What if you have used keywords multiple times?
If you click the link next to the red bullet, it will lead you to another article you wrote. Take a good look at the article. Find out which works best or gets the most traffic in search engines. Keep the article, or merge the best aspects of the two articles into the part with the highest ranking.Free Yoast Duplicate posts Rewrite and republish functions can Help you!
If you only find that the same keywords or keywords are used for multiple articles, you may need to review the content to discover possible cannibalization issues.Fortunately, Joost wrote an article A step-by-step guide on how to find and fix keyword cannibalism on your website!
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Do you want to learn how to correctly choose focus keywords?
A solid Keyword strategy It is essential if your goal is to rank high on your website. You should investigate the keywords you want to rank for, study the results of the competition, and at least write good copies of key keywords.If you want to learn how to conduct comprehensive keyword research on your website, please read our The ultimate guide to keyword researchOr try our Keyword research training This is one of the many courses you will get Yoast SEO Premium.