any Restricted terms Find a way to enter the source code of your website Cause Google to be disapproved Your Google Ads (AdWords) ads-even if you didn’t add them to your website yourself. This is the short answer.
The “banned” words that appear on the “Google My Business” page (e.g. Your description) Or on Google Maps (with Google reviews), as long as the content stays on your GMB page or in your comments, it will not prompt Google to pull your ads. You will only run into trouble when someone or a piece of software even puts one of these restricted terms on your computer location.
By the way, I find it tiresome to call them “restrictions” or “forbidden content” or anything that constitutes Google’s huge “forbidden search” list in AdWords.So from now on, I will call them bad language.
guard against Review widget – At least you can “stream” online reviews (such as Google Maps reviews) and paste them on your website in any way. That is one of my clients, I stepped on it recently. This widget will automatically embed the content of Google maps and Facebook comments of my client’s patients on his website. The content of the comment is not visible on his website, but when the patient writes a new comment, the widget will update the star rating and comment count. I never cared about the function of the widget, but it didn’t seem to cause any harm, so we kept it on the website.
This special comment widget Is not It has been a problem for several years, until the patient mentioned some kind of medical procedure in his Google evaluation (five-star) of my client. In this case, BAdWord is the name of a therapy that everyone has heard of, but some people have opposed it for many years, and the names of some shady people in recent years have also been very bad.Places such as Mayo Clinic (what do they know?) provide the process, but that It doesn’t matter to Google. Soon after the patient wrote the Google review, the widget selected it, BAdWord appeared in the source code of the website, Google detected BAdWord in the source code, and 11 of our ads entered the nap time.
The solution is to delete the comment widget. If you encounter the problem I described, it may also be your solution.
Also note the difference between the content indexed in Google and the content in the website’s source code. A kind “Site:” search operator You don’t necessarily use the phrases Google uses to pull your ads. The source code can contain BAdWord that is not in the Google cache, but the advertising department still knows it.I found out when Website: exampleclientssite.com The search did not find BAdWord that caused our ads to be withdrawn. It was only when I checked the source code that I found the term in the comment widget, which attracted Google’s comments. Therefore, if you are a “local” business that has just been disapproved of AdWords ads, you can’t figure it out, and you’re checking whether you have BAdWords on your website, don’t assume you use site: yoursite.com search Come find them up. You also need to search for Google Maps reviews.
By the way, this is not very relevant to GMB or Google Maps, but also beware of your outbound links. One of the BAdWords that caused Google to reject my client’s ads was the URL slug of the site that my client linked to. In other words, Google doesn’t like the name of the page on the site we link to. For Google, all the content in the source code of your website is a fair game, and a BAdWord anywhere may cause disapproval.
If you correspond with a Google Ads support representative (as far as I think), be sure to ask about the restrictions on specific pages on your website. Then check the source code of these pages. From there, it should be easy to find the culprit.
Once we got rid of the comment widget that pulled BAdWord into the site, and removed an annoying outbound link, Google resumed our ads (of course, back and forth). There is no change in “Google My Business”.
The link between GMB / Google Maps content and the disapproved ad is your website. If any GMB/map content cannot find the content on your website (target URL), there will be no ad applause.I can tell you directly Include the restricted terms in your “Google My Business” description with”serviceThe “part will not trigger disapproval. I think the same is true for GMB.product” with Post, Although I failed to test any of them to attract the gods. The BAdWords in Google Maps reviews will not trigger the disapproval of the ad-as long as the reviews do not appear on the website you are using for advertising.
what is it about Location extension? Enabling these features will make your GMB page enter the “paid 3-pack” (provided by Google Ads). In this way, you can clearly associate GMB pages, Google reviews, websites and advertisements with each other. You will think Location extensions will immediately trigger the disapproval of the ad, but this is not the case. At least so far, based on my experience. Therefore, even if your GMB page or Google reviews mention the terms of disapproval of ads, you don’t have to turn off location extensions in Ads. Similarly, Google only cares about the content of your website and ad text.
last but not least, The disapproval of Google Ads will not result in the suspension of Google My Business or other penalties. Of course, it is always possible to be detrimental to both ads with GMB policy (e.g. promotion of illegal products or services), in this case, you may run into trouble in both places. But the slap of Google Ads itself will not cause the slap of GMB.
As google Continue to suppress pay-per-click and GMB And push more “local” companies into the advertising field, I hope more business owners will join Creepy question Like this, you are in a peculiar position where you can promote services or products on GMB but not on Ads, and vice versa. On the bright side, I’ve found for a long time that ad support staff usually help, and GMB’s “support” ranges from useless to non-existent.
Are you experiencing Google Ads issues that seem to be related to GMB, or vice versa? Post a comment!