Many people believe that while writing a blog is easy, it is difficult to know what to blog about. After all, most of us have a wealth of knowledge in our heads and would love to share it with the world. One of the benefits of a blogger is the ability to do so. However, the hardest part is knowing what to say and when to say it. Most experienced bloggers go through this stage, but they also learn how to overcome these obstacles.
My experience here is that the easiest way to find out what to blog about is by strategically planning each post. While not built overnight, the best bloggers have an annual content calendar from which to draw. Using these instructions, they always know which topic is next. Here’s my wisdom on how to create your own content calendar, which should be both strategic and coherent.
Blogging should be strategic
As a rule, determining what the blog will be about should include strategic decisions. One reason for this is that you need a blog to supplement other aspects of your overall marketing efforts. Another reason is that your blog should be a place that customers and decision makers like to visit. Designing a blogging strategy is relatively simple if you consider the following questions.
What role does your blog play in your business?
One of the most important strategic issues is what a blog can do to fulfill its strategic role. For example, some corporate blogs mostly deal with company news. This is often with the aim of increasing the action of shareholders and the public. Here most blogs will be designed for make the company look human, and as if it happens to people. That is one of the reasons why blogging is not dead.
Similarly, many blogs are for the purpose of educating consumers. Content marketing is a powerful aspect of a company’s reach, and one of the best forms of that is teaching people how to make better use of your products and services. As decision makers research a potential purchase, they want to know if what you are offering is the best solution for their business. Knowing what a blog is about means knowing why you are blogging at all.
What are you trying to sell or promote?
For most brands, the answer is that they are trying to sell products, promote their business, or both. Themes for your blog it should reflect the type of work you are doing. For example, a makeup brand can blog about application tips and present their products. Or, a building materials company may discuss when to use any of their products. Service-based companies can discuss the benefits of the service they provide. Any sector may want to talk about news and industry events, etc.
Who is your target audience for your blog?
Finally, knowing what a blog is about involves understanding your target audience. With a cosmetics company, the goal could be marketing to makeup artists and film studios. Building material suppliers can target homeowners or contractors, etc. The topics of your blog should reflect your audience, but also the way each post is written.
Create a blog content strategy
If you’ve set your goals and target audience, it’s time to actually formulate your strategy. Search engine optimization (SEO) is important first. While most established blogs and websites have regular readers who visit each week, finding new readers is crucial. And, the best way to achieve this is good SEO practice: most people do not read the first or second page of results. My blog confirms this: according to my analytics numbers, search traffic generates 82% of traffic for nealschaffer.com.
To achieve optimal SEO, determine the keywords by which your target customers would find your products or services. A variety SEO tools As SEMrush (Affiliate Partners) exist to help you research relevant keywords in your industry. Ideally, you’ll customize both general and more specific keywords. In addition, the keywords selected must have a significant search volume. Finally, make sure the keywords you choose don’t have such strong competition that you’ll have difficulty ranking. This will bury your content in the results.
Create your editorial calendar in a year
Armed with relevant keywords, you’ll realize it’s easy to decide what you’re going to blog about. As a rule, I recommend starting blogs weekly. Writing a blog requires time and planning, so working hours should be considered. The easiest way to choose topics is to list the 52 main keywords they find that match your business’s bid, search volume, and ranking difficulties compared to the competition. Then you will write on a different topic each week.
While you may be inspired by bloggers who post several times a week, this is not a good way to start. It is actually suggested that the biggest thing that kills 95% of blogs is when a writer makes 5 or 6 posts too fast and then runs out of money. Another reason for the step is to build domain authority over time. To that end, start with the least difficult post in terms of competition and later work on the blogs of the more competitive ones. Once more competitive keywords appear in your calendar, you’ll create a record of how you work with search engines.
What to blog about for each keyword
Of course, a keyword isn’t quite enough for us to know what to blog about. This is the starting point that determines where you should compete. Narrow your topic by looking at the top 10 search results and understanding what ranks well. This allows you to confirm your search intent. Then study the competition and use their posts as a way to understand what the searcher is looking for. These existing posts are what you will have to beat to achieve a high level of authority.
When writing a topic, it is important to give the topic your own, unique treatment. This means understanding what information the competition lacks in their posts. Give them that information and even more using your unique perspective and experience. Here’s the idea that people can find things on your website or blog that don’t appear anywhere else. Over time, this will help attract repeat visitors and allow you to build the following.
As you write, try to think about the type of blogs or other material you would like to read. Is it dry and dull or does it show the writer’s personality? If you’re like most people, reading the same old dry material isn’t your idea of fun. Be creative and focus on the problem in a branded and enjoyable way that blog writers generally don’t do. Almost as important, use data sources, discuss your experiences, and include pictures or videos. This way your material will be memorable. Found one blogger that conversational writing increased the time spent on his website by 22.7%.
Looking for new ideas for setting up blogs
Writing something similar to everyone else’s material is sometimes okay, but you don’t want to do it all the time. No one likes a blog “and I” and it doesn’t build the authority of your domain. So you need to find new ideas that will join your keywords. One option is to see which subjects tend to get more views or conversions and explore more keywords to find more ideas for content. In other words, look for “holes” in the content that beg to be filled.
At the same time, you should regularly revisit your SEO tool for keyword search volume as trends change regularly. Therefore, you should consider performing these checks on a quarterly or even monthly basis. You may find that customers are looking for specific information in your industry or that your company has a solution to frequently asked questions. This gives you the opportunity to revise your content calendar or customize your keyword to different issues.
Over time, your search engine rankings should increase. Keep track of this, and over time you can target more competitive keywords with a higher search volume. This works well because as you rank higher in certain topics, it raises your “domain jurisdiction”. Finally, as your business grows or new products and services are added, keep looking for new strategic keywords to target. Add them as needed to keep your content calendar competitive. Being at the forefront of the debate is very helpful.
Other places to find new ideas for blogs
Going online and searching for keyword usage is not the only way to decide what to blog about. In fact, relying too much on the same sources all the time can make a blog boring. We definitely don’t want that! Being the most interesting or informative blog in your industry, you can achieve a significant competitive advantage. Fortunately, this is not rocket science. Here are some further sources of inspiration.
Questions from readers, customers or potential customers
People in each of these categories are already interested in your blog, products and services, or both. For reader questions, consider something that suggests some insight into the issue. A common example would be in car blogs, where someone could request insight into a particular car brand. Likewise, customers and prospects ask questions about your products and services. If one of these topics pops up often enough, it’s time for the user to post.
Consider the topics on the blogs you read and find them interesting
Sometimes being better than another blogger is not the only reason to interact. I know, for example, some bloggers who lead friendly discussions through blogs. Although this is less common with corporate blogs, the principle is the same: borrowing other people’s topics and interacting with them can be very helpful. Bonus points if you get some feedback in the process.
What people are looking for on your site
Simply dig Google Analytics here (be sure to set it up Search the GA website) and any other tool you use to see what people are looking for. If they find it, you should consider extending the treatment to that topic. A neglected topic should be written about as soon as possible.
What questions do people ask in Quori
For the uninitiated, Quora is a platform for asking social questions somewhat similar to Reddit. Look for sections that are relevant to your niche and see what people are talking about. Then write a post that answers these questions.
Look for popular widgets for posts on competitors’ blogs or popular sites
Equally valuable sources of information about what people want to know are competing websites. Many blogs have widgets that show which posts are popular. You should use this occasionally for information on what people are reading. Popular sites in your niche are also great resources. Knowing what to blog about is even easier when multiple sources of information are considered.
You don’t have to rediscover the wheel over and over again: Don’t be afraid to post blog posts
There is no doubt that some blog posts are only good for a short time. Articles of this type include announcements of staff changes and other corporate news. However, much of what is written on the blog will still be useful long into the future. To ensure that your blog post stays up to date, you may find that revising old posts and republishing them is a great option. Be sure to upgrade your keywords as needed during the audit.
Revisions, however, can mean more than just changing keywords. Done fine, revisions will often add content to make the post more valuable than before. At the same time, you will find it easier to keep up with the competition. Blogs, just like products and services, are under competitive pressure. People go where they think the information provided is more valuable.
It’s a small question that deciding what to blog about can be a challenge. Consumer demand is changing, products are changing, and competition is varying. As part of this competition, everyone is fighting for the best results on search engines and regular readers. Luckily, by following my suggestions, you’ll instantly get a great calendar of content filled with annual content.
I hope you’re still not looking for ideas on what to blog about, are you?
Heroic photography Catalog of thoughts on Unsplash