Our preliminary agenda for the thirteenth edition of Social Media Week in New York (May 4-7, 2021) is broadcast live and we couldn’t be thrilled to share it with you!
Contains insight of professionals with Snap,, TikTok,, Peloton,, LEGO and much more, consider this your first look at ours curated composition speakers and sessions dedicated to unlocking the power of “Reinvention”, our global theme in 2021.
Building significant relationships, brands and businesses in an era of interruption
Love it or leave it: How the Red Horn builds essential brands
What does it actually mean to be a disruption in our industry today? Why are great ideas. mass socializing, or better prices no longer differentiate successes? In this session, Emily Heyward Co-founder and CEO of the brand Red horn, will present a new brand image, the role it plays in guiding social media strategy, and today’s principles will create an obsession in 2021 and beyond.
A major reset: Creating meaningful connections in a separate media landscape
Approximately half of adults in the U.S. (53%) say they get news from social media “often” or “sometimes,” and that use is spreading to a number of different websites, a recent Pew Research Center survey conducted Aug. 31 showed – September 7, 2020. Hear in this session Nadja Bellan-White, Global Marketing Director at VICE Media it will unpack how to cope with the evolving role of social media in news and modern journalism, what the future holds for media brands and how retailers can prepare.
Rediscovering You: How to Grow in an Age of Data-Based Narrative
Today we live in an age driven by dates with many marketing functions that have been improved and often replaced by algorithms and automation. To succeed, we must give priority to what we add to the machine. This is what will actually add value to us, our companies and society. Otherwise, we risk losing the plot by forgetting the human, the culture, and the storytelling. Hear from Rishad Tobaccowala, author of the book Restoring the business soul and a former CEO for growth at Publicis while dealing with this topic through the lens of the four Pa’s: perspective, provocation. point of view and action plan.
Navigating the creator economy, the AR revolution and the rise of TikTok
Newcomers versus present: defining success at TikTok in 2021 and beyond
TikTok was the most downloaded app in 2020 and is on track to exceed 1.2 billion active users this year. What do newcomers need to know when founding and how can established brands continue to increase their audience? Why will the rise of TikTok entertainment be just the beginning of a long journey? Join Nick Tran, A global marketing manager as he explores these answers and more.
The Augmented Reality Revolution: Snap Leadership
Daily active Snapchat users exceeded 264 million in Q4 2020, an increase of 47 million, or 22%, over last year. Guided SnapCEO of the company Jeremy Gorman, join this session to explore the inspiring, immersive world of AR with the voices of experts. Experience a 360-degree view of the opportunity, technology, business and great future ahead, learn how we as traders can prepare not only for new technologies, but also for global shifts that pave the way for a world of immersive, digital experiences?
The future of the creator’s economy is measured in minutes
More than 50 million people today are considered “creators”. How does personalization adapt to a crowded landscape and how can this shape our combination of social media marketing? Join Cameochief executive officer, Steven Galanisin the fireplace by the chat as he shares how the platform capitalizes on this community, how it fits into the entertainer’s business and brand strategy, how co-creation changes the structure of the creator’s economy and how minutes can translate into long-term value.
Academies: Empathy, agility and creativity reinvented
How Facebook is building an empathic future through AR / VR
Keeping empathy and consumer value at the top in an “always-on” expanded world full of new technologies is more important than ever. How can marketers best find a balance in the future of mixed reality? Join InstagramA global creative augmented reality leader Elizabeth Valleaufor a deep dive into what’s new, what’s next and how to keep your muscles of empathy in top form.
How LEGO maintains creative inspiration in the world of digital reinvention
With digital channels constantly changing – with the rise of new platforms like TikTok and new communities like Clubhouse – how can brands organize their creative thoughts and inspirations so they don’t get lost and able to act? In this session, James Gregson, Digital Creative Director for LEGO, offers useful tips and tricks for creative curiosity, sources of his creative inspiration and a way to draw inspiration from all areas of the web.
Empathy and agility: Leading with the mental circuitry of digital marketing
In 2020, it proved that if brands can respond to the needs of their customers in ways that quickly meet their expectations, then they will earn the business of their customers in the future. Listen in this session Tatjana Urriaga , Senior Product Marketing Manager at PelotonWhile sharing valuable tips for empowering your team to move through change, the role of digital marketing in increasing your company’s ability to stay agile and more.
Adapt to change largely with Google Social Lab
To reduce noise and answer social questions and change consumer behavior and interest in real time, flexibility and relevance are roles in the table. In this session, the head of the Social Laboratory in Google,, Santi Pochat , unpacks the mental models and strategies needed for active listening that will provide insights that provide short-term and long-term solutions.
Why live streaming is the future of shopping in America
Livestream purchases have hit China hard and its growth shows no signs of slowing down. U.S. brands are joining this phenomenon in an attempt to attract consumers through unparalleled experiences, including engaged video elements, authors, and limited product declines. Listen in this session NTWRK president Moksha Fitzgibbons for fresh insights into where the trend is going and how to leverage the consumer trend to bring about a successful, digitally driven business model.
How it started, how it goes: Social creativity reinvented for the “new normal”
The meaning of social creativity has changed drastically over the past year, forcing brands to create ideas, replicate and test their organic and branded content – but where do brands and companies go next? What defines successful creativity in today’s environment? Join David Levinand David Schneider, the founders of a top British social agency That Lot, for an effective dialogue on social creativity after 2020 and the techniques you need to prioritize.
Finding data again: from the spreadsheet to the Edge-of-Your-Seat page turner
Do you think there is no connection between the detective methods of the 1800s and your next data-driven digital marketing campaign? Think again. In this session of the Academy,Holland Martini, Chief Insight Officer andMarija Vorovič , Chief Strategic Officer uGOODexplore rediscovering data through Sherlock Holmes lens by Arthur Conan Doyle to show that big data can be sexy and fun and not all bulky and tedious.