The future of social media and games are intertwined
In 2020, Epic Games and Travis Scott held a surreal virtual concert at Fortnite. It wasn’t the first time a video game developer had turned “Fortnite” into a virtual place, but this show broke its previous records by attracting more than 12.3 million people. One journalist called it “The beginning of a whole new kind of media experience.”
Epic Games virtual concerts may have changed the future of digital events, but the game developer is aiming for more. That’s why he previously debuted Party Royale, a small island in the game where players can hang out and hang out in an open-air theater, dance club, football field and pirate ship, among others. It’s a sharp departure from the rest of Fortnite, but Epic Games CEO Tim Sweeney says it represents the future.
Social Media, Gambling and Metaverse
Many of the most prominent names in technology today believe that the metaverse – an immersive, three-dimensional digital community – the next evolution internet. If you’ve watched the movie “Ready Player One,” then you know what they’re talking about. Instead of interacting with the digital world through two-dimensional applications and experiences, you are able to throw in virtual reality equipment and explore just as you would in the real world.
One of the side effects of the metaverse is that it will deeply intertwine social media and games. The future of social media will help you relive digital experiences. You won’t need to scroll through people’s feeds on your own because you can be exactly where they are right now. Engagements will shift from likes and comments to shared experiences and human connections.
You probably already see how this shift is played in real time. The pandemic forced people to quarantine and practice physical distancing, which normalized digital experiences such as Zoom meetings, watching Teleparty, virtual concerts, and video games in general. These new social places quickly transformed the way people live their lives. Even when personal socializing is safe, you’ll probably see that many individuals continue to enjoy digital experiences with friends and family around the world.
Preparing for the evolution of social media
The combined future of social media and games is a valuable opportunity to improve your company’s social media accounts. To take advantage of digital interactions and prepare for a metaculum, follow these three strategies:
1. Encourage people to accept their digital identity.
The virtual world is a place of imagination, and there are a lot of people who would love to have fun and discover your business through digital adventures. Encourage individuals to accept their digital identity when communicating with your company on a personal level. For example, you can organize contests on TikTok to see who can create the most unique video with your product – or you can create tagged items that avatars can carry (like Ralph Lauren is with Snamochat’s Bitmoji).
2. Create an informal digital community.
Many companies completely miss the trail on social media, using their accounts solely for corporate communication. The problem is that your audience wants to engage on a personal level – not listen to a talking head. No matter what platforms you rely on, use social media channels to foster friendship and community. See for inspiration Netflix and Starbucks’ authentic digital communities.
3. Keep the content flowing.
If your company is going to take advantage of opportunities in the digital world, you need to meet fans and followers where they are. Games like “Fortnite” have become an integral part of pop culture, so streaming their clips employees playing similar video games can increase the level of your engagement. Participate in virtual events and get involved in current conversations and media trends.
The future of social media will not be a Facebook wall or Instagram feed. Instead, it will be a target universe that promotes digital communities by rewarding and engaging interactions. This will also be the future of gaming, as virtual reality universes will become popular and accessible to the average consumer. As these spaces merge, you should prepare to develop your company’s media presence.
Austin Smith is a co-founder and CEO of the company Mission control, a platform for community gathering and growth using recreational esports. Austin is an economist and entrepreneur focusing on urban policy, social entrepreneurship, and sports / sports technology.