Strategies for creating potential customers for newly launched products
What is the most important part of launching a new product? Is it the product itself? Is there enough stock? How about an incredibly smooth and well-designed product page?
Not. The most important thing when launching a new product is to have a fully functional and well-designed lead-making strategy ready to go. You can get the best product in the world, beautifully displayed on the best designed product page in space, but if you don’t have a way to attract people to the product, you just won’t go as well as you want.
People in the marketing business talk a lot about creating leads, and they should – but if you’re a small business owner just starting a new line or just entering the field, it can be hard to understand what they’re actually talking about. So what is lead generation and What are the best lead generation strategies for newly launched products?
Creating leads is just that, generating leads. It drives consumers to take an interest in your product or service and leads them to a purchase or inquiry. Once the product is well established, the lead generation settles in and gets help from other customers ’reviews and recommendations – but with a new product you need to think and plan so that the right people can see your products at the right time.
Some of the most basic lead generation techniques are things you’ve probably heard of, but may not have realized they are part of lead generation. For example, traders talk a lot about it SEO, or search engine optimization, which improves your ranking on Google and therefore attracts more user views on your site. Other techniques include the effective use of social media, blogging, and online video.
Create a compelling landing page
We may have ridiculed a well-designed website before, to the detriment of everything else, but owning a well-designed website is key to generating potential customers, especially when launching a new product. The mistake many people make is that they focus on aesthetics rather than function. While visual design is certainly important and helps establish your brand, what you need to focus on is the design of a website that takes your customer smoothly from information to product to billing screen. A bad user experience is a huge obstacle to people actually completing a purchase or inquiry.
The best way to combat this is to create a compelling landing page, not a beautiful one. Creating a landing page that makes people want to click the next button and move on with this product is the best generation of potential customers you will get. Fortunately, this isn’t something you have to spend thousands of dollars on with a professional designer – there are so many tools these days, that you can happily use landing page creator When designing a website also avoid spending big money.
Use your existing base
Remember all the work you put into collecting a customer email database? And remember those weekly emails you send with company news to those who have subscribed? That’s where it all pays off.
This is the perfect platform to use your new product. This is a list of people who are already interested in you and what you offer – they are almost infinitely more likely to actually get involved in a new product than a brand new customer. While most of your energy should go to creating new leads and attracting new customers for your brand, you would be smart take advantage of your existing loyal customers when it comes to producing lead for a newly launched product.
Show your research
Have white paper Writing on the background, context or performance of your product is a surprisingly great way to generate potential customers. While this is not the happiest method of product marketing, many new products have to wait months to get enough good reviews to build a good reputation – they have a well-written and well-researched white paper showing how and why your product is useful and relevant. right in front of the door, and even at the beginning customers can feel confident in the quality of the product without reviews.
To summarize, there are a huge number of ways to generate leads, from an indirect generation of leads coming from blogs and SEO to a more direct generation of leads coming from email marketing and well-designed landing pages. For newly launched products, what people are interested in is obviously quality, authority and a good user experience. So, to introduce a new product, make sure you design a compelling landing page that generates sales, leverage your existing customer base, and have the research and value of your new product right in the customer’s field of vision.