Therefore, local service advertisements (guaranteed by Google) are now available and running in the UK, and my initial observations are not good at all!
notes: This is the first launch, so the situation may improve.
Expectations and Realities for Local Service Advertising
Local service ads were originally designed to reduce spam businesses operating in “Google My Business.” Like anything related to income, these core principles gradually disappear over time, as we have seen in the United States, but have been shockingly seen in the United Kingdom.
The income is higher than my guess on Google.
U.K. support for local services provided by non-local call centers. This experience caused users to suspend LSA accounts-lack of transparency and inability to query potential customer calls (call records are different from the U.S.)
Google conducts its business by using third-party advertising agencies to provide them with discounts on call charges for potential customers (the latter subsequently charges a monthly management fee of up to £96 a month), which makes the business cost of each potential customer higher.
what is the problem?
The core of local service advertising is to run on the “Google My Business” platform.
If you are a company in the service sector, you should hide your company address from customers.
For example, if you are a plumber and run a business from your residential address, please clear that address from “Company Profile”.
I realized that if you give up the guidelines so early in the game, it will be a secondary thing. What will you give up next?
Support local service advertising
In the United States, phone calls will be recorded, which allows companies to easily question whether this is a real potential customer. Rember LSA is a potential customer payment system whose records help resolve disputes.
This morning, I talked to several plumbers and they all suspended their accounts (the Google guarantee badge is no longer displayed) because they have difficulty communicating with LSA and using the call as an actual clue.
They think that the cost of 20 pounds per call is too expensive to pay hundreds of pounds per week for lead-free calls-they cannot engage in proper disputes with the support of LSA.
They all believe that regular ads are cheaper to run, provide a higher return on investment, and won’t waste hundreds of pounds a week.
No registration required to add to the LSA platform
Worryingly, I talked to the two plumbers listed in the LSA (Google guarantees not shown), and they said that they never signed the LSA and someone called them asking for services they didn’t provide.
They don’t know how they ended up joining LSA, or who provided the list of services. I sent them the LSA support link for them to contact and deleted-good luck.
notes: Similarly, one of them is an unqualified business
Advertising agency pushes boarding
Local service advertising is using third-party advertising agencies to help airborne companies, such as AdInvestor (part of Push Group)
These third parties provide cheaper per-call fees to incentivize registration, but the third parties then charge a monthly management fee, which actually makes the business more expensive (depending on the category).
I have no problem with the monthly management fee charged by an advertising company. They have to pay you to manage the account, but they must be transparent about the fact that LSA can also be registered for free.
Similarly, “Google My Business” has third-party guidelines on transparency.
Another problem is that if you suspend the use of AdInvestor’s services, you will be removed from its platform (including LSA) and you will need to reapply for LSA (according to its support team-Ian).
Again, this would violate Google My Business’s third-party guidelines-I can’t find specific advertising policies in this regard.
Preliminary ruling on local service advertising in the UK
At first glance Local service advertisement It has been my good performance and expectations since 2018. For legitimate companies trying to compete after unqualified companies join, the actual reality of the launch is not ideal.
According to the five plumbers I interviewed, the customer support provided by all customers is very poor and controversial, and clues are almost impossible.
I can only assume that increasing the business without their knowledge will not increase the services currently provided to users.
If you have problems with local service advertising, please contact us Google My Business Advisor, No need to chat.