Despite being the dominant streaming platform on the entire Internet, YouTube is assuming TikTok directly with his own Shorts videos.
What are YouTube shorts?
Shorts are effectively YouTube’s bet when it comes to short format video, with the focus on creating short videos with nothing more than their mobile phones. TikTok is a big deal and there is no denying that the viewer base is much more active than on YouTube.
Because TikTok is a mobile video sharing app or platform, it’s easy to record and upload with minimal editing and little technical knowledge. YouTube is more focused on procedures. You can upload videos directly from your smartphone, but that’s not the way most people create YouTube content.
Don’t confuse shorts with Stories – which are something else entirely. The idea is not to give daily updates like Snapchat or Instagram. Shorts is designed to be standalone content that doesn’t go away after, say, 24 hours.
How can I get the option?
YouTube shorts are available in beta in some regions; after initially launching in India, the new video mode has exploded in popularity. It wasn’t until March 2021 that some selected accounts in the U.S. had the ability to upload Shorts directly from the YouTube app. Still, we would imagine that the option will start to be more widely available in the coming months.
How do I create or use YouTube shorts?
If you’re in a suitable region, just start YouTube and you’ll need an icon in the bottom menu “+” in the middle. When the menu expands, you should have the option to “Upload a video”, “Broadcast live”, “Add to the story”, “Create a post” o “Create a short”.
According to Google and YouTube, the feature is not yet fully ready for everyone, according to Google and YouTube, and offers the feature from the beginning. Just tap this menu option and accept the permissions to access the camera and microphone; from here it’s a familiar user interface for anyone who’s used Snapchat or just about any photo / video-focused messaging, and more.
You can set a timer in 3, 10, or 20-second increments, but it’s worth noting that all YouTube shorts have a maximum limit of 15 seconds, but can be longer, which is a UI limit which we have observed. When recording, you can see how much of this 15-second limit you spent with a progress bar at the top of this screen. Everything is pretty similar to Vine and other dedicated video apps, making it easy to get in and start creating.
There is an icon of “setback” which allows you to delete clips you have recorded, but will only appear when you have captured something. You’ll see a small white line to indicate when a clip starts and ends, which will help you not delete the wrong clip. Then once you go to the screen “Next”, you can start adding text annotations in various styles and colors. As long as you have recorded up to the 15-second limit, you can adjust the timeline and adjust it when the text appears.
YouTube has announced the possibility of recording with Music with the option “Add music” which is supposed to be in the main viewfinder. We don’t seem to have this option available on any of our devices, which is a shame, but it could be a way to ensure that you don’t infringe any copyright when you upload to your channel.
If you prefer pre-recording, you can upload it directly from the camera roll. This will allow you to get creative in post-production programs like Adobe Premiere Pro, Final Cut, and many other video editing packages.
Once you’ve adjusted, it’s as simple as uploading. You can add some details, but they are limited to a title, public visibility settings, and audience rating. Once uploaded, it’s worth noting that you can’t actually see all the details of the video in the desktop version of YouTube Studio, make changes, and so on and so forth.
Why is YouTube short a big issue?
The popularity of TikTok is that it actively encourages participation and at the same time is quite passive. Just scroll and videos are actively fed with specific hashtags that allow you to discover content.
YouTube is more deliberate. Finding videos is easy, but you have to search or browse to find things to watch. Recent YouTube updates look more like TikTok than TikTok updates to add more YouTube features. We talk specifically about things like automatic feed playback, watermarks in embedded videos, and changes made to get back to the platform.
The shorts will appear in the Home feed on mobile devices, with scrolling elements once the videos that help highlight this product start playing “for mobile” for the platform, which is sorely lacking in YouTube wholesale and which Stories can simply do. t solve.
When Vine stopped, the biggest stars of the short-loop video platform quickly moved to YouTube, as there was no alternative. YouTube must appeal to viewers and even the creators of TikTok to show that the platform remains the undoubted home of online video content and that Shorts is a pretty big step in that direction.
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