March 31, 2021 | Posted by
A picture is worth a thousand words!
This is the idea behind Pinterest and the only reason why digital image boards are so popular. Pinterest has more than 250 million users every month and has become the largest social media site, acting as a digital advertising board.
But why is Pinterest so popular? What makes it stand out among other social media sites? What makes it so interesting?
The answer to this question lies in its uniqueness. While all other popular social media sites focus almost exclusively on content and user-to-user communication, Pinterest focuses entirely on images.
Compared with other social media sites, users visit Pinterest when they are looking for new ideas and inspiration. However, contrary to what most people think, Pinterest is more than just bedroom, food and wedding ideas. The platform allows businesses to promote themselves, and what better way to promote your business than to show exactly what you get?
Naturally, you first need to find you to attract attention-this is where the Pinterest SEO strategy will come in handy. I think SEO on Pinterest is more important than any other social media site-simply because SEO optimized Pinterest content is eternal!
In this blog post, you will learn how to use Pinterest SEO to your liking and make relevant audiences aware of your brand-this may change your business!
A little bit of Pinterest history
Pinterest started as a visual discovery tool in 2010 and has been in use ever since. The platform was originally created as a place where users can share social media ideas, ideas and inspirations for different projects and interests.
Although the site started operating in a closed beta version, it has reached more than 10,000 users only 9 months after its release. Pinterest was selected as “Time” magazine’s “Best Website List” in 2011, and all this was just getting started at that time.
Although Pinterest is not as big as Instagram or Facebook, its active user base has exceeded 322 million-if used correctly, it will become a powerful marketing tool. Now, all that is needed to bring more value to the brand is the right SEO strategy.
What is the Pinterest SEO strategy?
Pinterest is different from all other popular media (such as Facebook, Google or Twitter) in that it creates space for creativity and allows users to discover completely new ideas. Although there are many respected Google or Bing SEO strategies that also apply to Pinterest SEO, there are still some new strategies that only apply to this visual discovery tool.
The main difference between Google SEO and Pinterest SEO is to target “keywords” and use them to optimize your profile and increase sales. Naturally, Pinterest SEO involves optimizing your or your company’s Pinterest profile to generate more organic traffic from selected audiences.
The ranking factors on Pinterest are similar to those on social media sites such as Facebook and Instagram, not Google. It’s worth noting that they are related to engagement metrics and social shares, not to backlinks and technical SEO (although they are not completely excluded).
As with all aspects of digital marketing, all elements of SEO are usually a natural by-product of rich content-this is the first trick to creating the perfect Pinterest SEO!
How to create the perfect Pinterest SEO
Before you start planning for Pinterest SEO, the first thing you need to understand is that Pinterest offers better opportunities for your products to sell compared to other social media platforms such as Facebook. The reason behind this is simple: when people need inspiration to buy something, they will continue to use Pinterest!
Actually, 89% of Pinterest users are looking for inspiration to buy goods. In contrast, only 17% of Facebook users want to buy products while scrolling through news feeds.
Therefore, it is crucial to publish your product on the homepage of your audience and make your product known, shared and ultimately purchased.
Considering that Pinterest does not have as many features as other social media, the search box is the most commonly used feature-which means users search for products and ideas they want to see. You should use this to your advantage by optimizing the account, Pinboard and Pins for the top keywords. The search engine is also optimized to display Pinterest bulletin boards, which means you can capitalize on Pinterest SEO in many ways.
Start from the basics
You are motivated to create the perfect Pinterest SEO strategy and take your digital marketing to the next level-I totally understand! However, before starting to fix, you need to perform a few steps first.
Create a business account
The first step you need to do is to create a Pinterest business account. Alternatively, you can convert your personal account to a business account, which will give you access to Pinterest Analytics and Pinterest Ads Manager.
Choose an SEO friendly username
The next step is to choose an SEO friendly username. But what is an SEO friendly username, have I heard you ask?
The username is the first thing a potential customer notices, and it is included in the URL of the profile. Therefore, you should consider choosing a username that your audience may be searching for.
For example, if you are selling baked cookies, you should make sure to include the phrase or at least the word “cookies” in your username.
Optimize your profile and create your first board
You need to optimize the “About you” section of your profile in a way that highlights all relevant details about you and your products. In addition, you should also include the company logo and all proprietary information about the company (location, service method, owner, contact information).
After doing this, you should create at least one “Board”. The board of directors should include the type of content you plan to publish in your business profile.
Pinterest SEO tips
After introducing the basics and setting up a Pinterest business account, it’s time to start developing a Pinterest SEO strategy. I will provide you with some tips on how to create the perfect Pinterest SEO strategy and how to take your Pinterest digital marketing to the next level!
#1 Add appropriate keywords
The fastest and easiest way to improve your Pinterest SEO and get the product noticed is to add the correct keywords in the display name. When choosing keywords, always use terms that accurately reflect your brand. The biggest mistake you can make is lying or exaggerating your product-tell the truth!
In addition, add keywords to help your product attract attention in search queries.
I recommend using the same username on all social media accounts and your website to make your products discoverable across platforms. By doing this, you will make your Pinterest account more SEO friendly and make it easier for followers on other social media platforms to identify your Pinterest account.
#2 Prepare your website and store
Pinterest allows business accounts to obtain data from its website to launch more targeted advertising campaigns. Therefore, it is essential to prepare your website and link it to your Pinterest account.
Pinterest preparation for your website starts by adding Pinterest tags-this is an important part of setting up an organic (or paid) campaign. The next part is to add a “save” button to your website, which will allow you to increase your engagement with campaigns outside of Pinterest. By adding a “save” function, users will be able to save images to their boards.
The final step in preparing your website is to verify your website. Pinterest implements a feature that allows business accounts to verify their accounts, thus proving that you are the owner of the website. To verify your website, you should follow some simple steps. Once your website is verified, your website will be marked with a check mark in the domain search results, which will help your SEO ranking and possibly bring you more traffic-whether it’s your Pinterest account or you Website!
#3 Improve visibility
Although Pinterest is primarily a discovery platform, it is important to increase visibility by following other Pinterest accounts. why? Because your following list helps determine whether you will appear in the suggested user panel and “profiles to follow”. Choosing an account to track can be tricky, but I suggest you track popular brands similar to yours. In this way, your Pins are more likely to appear in the Pin recommendations of their followers.
#4 Don’t just stop on the picture
Video is all the trend in 2021! In the past few years, the use of organic video pushpins has risen sharply, and it can help you. If a picture is worth a thousand words, imagine what you can do in a short film? With video pins, you can share more information about the brand and the products sold, and they will greatly improve your Pinterest SEO.
#5 Do your research!
Whether you are setting up a new board or writing pin names or descriptions, you should always name them based on keywords. This is your chance to improve your search engine results page ranking, so make sure to research and choose the right keywords. Although Pinterest may recommend some default titles, don’t settle for it! Provide specific and detailed information for each of your boards, but find a place that naturally contains suggested keywords.
#6 Don’t quit!
When creating the perfect Pinterest SEO, the most important tip is to be consistent! Consistency is the key to all aspects of life, and so is your Pinterest SEO strategy. As long as you follow these SEO rules and recommendations, the Pinterest algorithm will identify your account and provide it to the relevant audience. This is the whole content of the entire SEO strategy, right?
Compared with other social media platforms, the content on Pinterest is timeless, which means that the more time you invest in implementing SEO strategies, your brand will get more attention!
Although Pinterest is great for attracting organic traffic, you can speed up the process by using paid ads through “Promoted Pins.”
Depending on your brand, there are different ad formats to choose from:
You can choose which ad format according to your brand, but it is important to consider which is best for you. For example, if you are a foodie, you can create a product demo video and promote it on Pinterest. On the other hand, if you are a clothing retailer, you want to choose shopping pins or standard image ads.
It may take some time to create the perfect Pinterest SEO, but creating an SEO-friendly Pinterest account will do wonders for your brand. By following these tips, you will be able to cultivate a strong and relevant audience that will be loyal to your brand and highly interactive with your Pinterest content!