Nathaniel Mell, CEO of Felt and Fat, gives an entrepreneurial insight into why Instagram advertising and art marketing are the perfect combination of building brands
For many art organizations, visual brand building is crucial to gaining followers and customer loyalty to help business growth. Due to the accessibility of the audience and the budget platform, Instagram advertising can be an ideal marketing option in the arts. It is common to see art organizations on Instagram while a website on social media covers and promotes visual aspects of performances. Art organizations can expand the reach of their Instagram account through advertising on Instagram to attract new followers and patrons of exhibitions and fresh art.
Felt and Fat CEO Nathaniel Mell is a big proponent of Instagram advertising and art marketing. It drastically helped him build his brand and attract loyal customers to his ceramic design and production studio. His art company serves both professionals and chefs at home, which is why Instagram has been so useful for him to reach both types of audiences. Currently, Felt and Fat work with over 100 restaurants around the world and produce more than 30,000 pieces each year. As a successful artist and entrepreneur, Mell shares why Instagram advertising and art marketing are the perfect combination for any art organization.
Easily create ads
One of the significant benefits of advertising on Instagram is that you can, as they say, kill two birds with one stone. Instagram ads can be linked directly to a Facebook account. That way, when you create an ad on Instagram, you can also post it on Facebook without the hassle of moving back and forth between two platforms or doing an action twice.
You are continuously building an opportunity
There are thousands of stories of companies connecting with each other, the paying partnership has sparked and so many positive consequential circumstances have blossomed via Instagram message. Any organization that displays their work on Instagram will an increasing opportunity for its business as it grows and the social media platform. It’s over 140 million users only on Instagram in the United States, and that number continues to rise.
See Ad engagement feedback
The nicest thing about Instagram ads is that through its ad manager it gives you the ability to target the target audience, so it’s guaranteed that you’ll get in front of that particular user. Engagement is already higher on social media platforms compared to other advertising options, so changing a company ad showing for the right person or future loyal customer is great.
More ways to display art
For art organizations, Instagram is a very versatile platform for different types of creative design. Photo ads are the most standard form of advertising on Instagram and you have the power to tell the story behind the brand using a simplified canvas. Video ads can further engage audience members because they include sound with vision and movement to further show the purpose of the brand. Carousel, presentation ads, collection ads, as well as stories are great for showing off or teasing a new art exhibition or any collection line the company sells on its e-commerce website. These ads also have a “Learn More” button option to take users directly to art exhibition information or a “Buy Now” button to easily lead viewers to any art sold on the e-commerce platform.
About Nate Mello
Nate Mell is the founder and CEO of Felt + Fat, a ceramic design and manufacturing studio based in the Kensington neighborhood of Philadelphia. In 2013, Mell was asked to design a set of plates for what would become the award-winning restaurant “High Street on Market”. Since then, the studio and the Felt and Fat team have grown exponentially through Mell’s leadership to become a manufacturer for designer restaurants.