We are very happy to announce the launch Local search grid, This is a brand new local ranking tool provided by BrightLocal, which allows you to view a larger search range.
Without further ado, this is how awesome it is.
I can say a lot about the local search grid, what this new tool means for your search strategy (I will!), but for now, let’s talk about it in our release video:
If this piques your interest and you want to start using the “local search grid” right away, all you need to do is:
- Log in to your BrightLocal account
- Choose a location from the “Customers and Locations” dashboard
- Click “Position” in the “Position” sidebar menu
- Click “Local Search Grid” in the drop-down menu that appears
Want to learn more before diving? Read on to learn how the “local search grid” can provide you with better insights and better decisions than ever before.
Local search has evolved
If you are using our own ranking tracker Local search ranking checker, You will know how it works:
Insert some keywords and search locations, then, prosperity, This is where your business ranks for those keywords in that position.
Tracking the ranking of a single location is useful for measuring the direction of travel, but it does not always show you the full picture of what is happening on the ground.
that is because Local search has evolved.
Modern Google’s local algorithm largely incorporates search location and proximity into the results. For example, you can search for “pizza restaurant” or “pizza near me” and get similar results in “local package”, but walking 50 yards down the street, the results may change dramatically, especially in highly competitive Environment.
So while a position tracker might tell you “You are smashing it!” When searching near your company, even if only a block or two apart, the search results might tell a very different story…
This is why a new perspective is needed.
Introducing a local search grid: a real picture of local search performance
The local search grid can provide you with the additional ranking and competitor data you need to truly understand the local search landscape and expand your visibility.
This bird’s-eye view of searches performed on selected keywords in a selected area can help you:
- See the visibility of you, your customers and even potential customers in local search Really claim.
- Know which keywords are performing well and which keywords need your attention so that you can identify blind spots and re-optimize your work.
- Discover opportunities through benchmarking of key ranking factors to surpass competitors.
- Major rankings drop rapidly, so you can start to take action to reverse direction.
- Use a simple indicator to track the progress of time: average map position.
- Visually compelling reports impress new and existing customers
- Identify spam in your “Google My Business” profile and mark it for deletion.
How does the local search grid work?
The local search grid can visualize the ranking of multiple different search locations on a map-based easy-to-understand dashboard.
Each colored grid dot represents a local search using keywords of your choice. It will show you how your company ranks in the Google Local Finder for that location, and which competitors you need to be aware of.
Watch this short walkthrough video to understand how the local search grid works, how to learn and how to use it to understand the effects, discover opportunities, and attract customers.
Can a local search grid help you do better?
Make decisions based on a more realistic ranking situation
With a bird’s eye view of what the searcher sees in your neighborhood, town or city, you will be able to see how the ranking changes on the map. Do you see a few drops of water on the outskirts of the map? They may indicate that you can take greater action sooner, which is a bigger problem.
Know exactly which keywords to focus on
The local search grid allows you to compare and compare ranking grids for various keywords. Easily see which keywords are performing well, which keywords need attention, and identify any trends between keywords.
Discover which competitors dominate the map
In local rankings, you no longer need to guess which competitors you are going to face: the “local search grid” allows you to easily identify which competitors you should choose Really Perform benchmark tests and provide insights so that they understand the main ranking factors for the best and worst. You can even check the business locations of competitors to determine how easy it is to surpass competitors based on their own footsteps.
Monitor progress with complete clarity
Our proprietary metric “Average Map Rank” provides you with a data point to track performance, so you can measure the continued impact of your efforts and react faster to ranking drops. Save time and open multiple reports from different points in time: just hover over the timeline to see a simplified summary of performance.
Impress customers through intuitive reports
Whether you want to start a new business or write a monthly report, Local Search Grid can provide you with visual support to attract customer participation and support. The “traffic light” color coding system ensures that regardless of their level of expertise in SEO, customers will immediately understand what they are seeing.
Found spam in a few seconds
Experts agree that if every local SEO should adopt a strategy to get better results for its clients, it is fighting spam. Using the “Highest Ranked Competitor” table, you can view all companies competing in the local search environment in one place, and then immediately select and report incorrect GMB company names.
Start using the local search grid now
Why wait to take advantage of this exciting new tool? Jump to your BrightLocal account And immediately set up your first “local search grid” report. *
Is this your first time considering BrightLocal?If so, we are providing 14-day free trial So you can view the actual local search grid in use!
Have a look A list of frequently asked questions we provide in the BrightLocal Help Center. You may find that the question has been answered!
*Please note: This tool is not available for customers in our “Just Reviews” program.