Are you ready to use X reality? There are many exciting business and marketing opportunities that follow.
This is what it means, how important it is and how to use it to grow your business.
What is X reality?
X reality is the abbreviation of X Extended reality. Sometimes called trans-reality, it is the fusion of the real physical world around us and the digital world or space.
One way to think about it is to combine digital or virtual experience with physical experience. There are many ways to play a role, but with the development of technology, opportunities have proliferated.
To better understand what we are talking about, let’s take a moment to imagine. Have you ever visited a museum wearing a pair of headphones and can hear sounds when walking? Suddenly, it sounds as if you are traveling through the Wild West or wherever this experience occurs.
Now add visual effects and other physical interaction elements. Maybe you can actually touch the door of a car, or watch the dusty road change as the scene changes. You can draw a pistol for a duel.
Imagine going through these experiences even if you are not in a museum. Maybe in your own backyard. Or the main street of your hometown. Your reality has merged with virtual reality. Your reality has been expanded.
The technologies that allow these immersive reality experiences are constantly evolving, bringing our reality closer to virtual experiences.
In order to get a complete X reality experience, some hardware may be required. Consider again the use of digital to enhance physical effects. You may need tools to provide a comprehensive experience. Typical hardware may include tablets (such as iPad), smartphones, headsets, earphones or other body-wearing devices (including gloves, etc.).
The details reflect the specific experience and what you want to achieve for the user. Some extended reality experiences are simpler, while others are more engaged and immersive.
In many ways, it is The future of marketing. No matter what kind of marketing campaign you want to carry out, the goal is to make your brand stand out and help your target market understand how they would survive without your brand. The expanded reality opens up the world for opportunities to interact with products, services and brands.
This is more than that in the entry-level sales channel where X Reality can support your brand’s growth.It can help you build Brand awareness, Customer satisfaction, customer loyalty, word of mouth and recommendation, etc.
Here are a few methods that can be used in your business:
- Train your staff to prepare for difficult or tricky customer service situations.
- Arm your sales team with various tools to provide customers with the best choice.
- Let customers “try out” the product in advance.
- Connect in-person shoppers with digital information.
- Create new designs or products in the virtual world.
- Bring a certain amount of fun to your brand.
With the continuous expansion of X reality, the entire marketing ecosystem will also continue to evolve, calling on us to respond.From physical experience to Search Engine Optimization Will be affected by X reality.
AR vs. VR vs. MR: Three types of X reality
X reality is a general term that can refer to the following: augmented reality (AR), virtual reality (VR) and mixed reality (MR). Although these are sometimes used interchangeably, the specific details may be different and they do have precise definitions. Let’s dive in.
Augmented Reality It’s about the experience of covering the real world and the physical world around us through virtual or digital enhancements. Augmentation means making things bigger or better, so augmented reality is about making things around you better based on your definition of better.
This is a way to often interact with the camera of a smartphone or mobile device, and you can interact with the people and things around you as well as the digital space at the same time.
Virtual Reality Refers to a computer-generated interactive immersive experience. Virtual reality experience Regarding the complete digital world, it is a way to escape or separate from the real world, not a superposition. Virtual reality requires hardware to help users jump into the virtual world. These tools may include headsets, observers, glasses or goggles, and other items such as gloves. With these, users can combine their bodies and movements to simulate their experience in the virtual world.
Mixed reality is aptly named. It is a hybrid of the virtual world and the physical world.according to MicrosoftWhen it comes to the physical and virtual worlds, mixed reality lies in the middle. It is also between virtual reality and augmented reality. It is performed with one foot or one digital foot in each space.
Mixed reality is the driving force behind many technological developments today. Although it is easy to think of examples of AR or VR, mixed reality is more about pressing these concepts together, using all the tools and technologies we have to create to create more exciting experiences.
What is the difference between AR, VR and MR
Although the starting points of these three concepts are slightly different and the tools required to make them work are also different, they do have one thing in common: they are designed to extend the digital world to us through easier and more seamless connections. In your daily life.
The three types of X reality that can bring customers a better user experience throughout the sales process and help you finally achieve your brand goals have matured.
5 ways to use X reality in business
There are not only interesting and interesting ways to use X Real, but there are also many powerful and exciting ways to integrate this technology into your business to support your sales goals. Using Extended Reality keeps you at the forefront, allowing you to stand out from your competitors, which may be slow to adopt it.
It also provides opportunities for your customers and teams. Here are just some ideas for you to think about.
1. Product content management
When you want to keep everything you want to create and sell organized, your Product Content Management System It’s the heartbeat of all this. Whether it is a spreadsheet or integrated software, you can keep all the detailed information, facts and data of each product in it.
Here X Xreal can take your product management system to the next level. Imagine being able to respond to customer needs and product needs in a virtual 3D space. This kind of interactive design is becoming more and more popular, allowing teams to make adjustments or try new designs to simulate the real world without the cost or the ability to actually create items.
This is especially useful for expensive products that are too large or cannot be prototyped. This also gives the entire team the opportunity to actually interact with the product, so you don’t have to slow down, collect questions, calculate numbers, and make necessary edits. It saves time and can bring proof of concept faster.
These digitally connected X reality systems have an additional benefit. They can connect with your product content management system and share data. You can track all the specifications of the current product and all the information about the product under development in real time.
2. Remote team building and collaboration
Remote teams benefit from multiple technologies that enable them to communicate and stay in touch, including video conferencing and instant messaging.
However, when interacting with other members of the team and the actual product, nothing is more important than speaking face to face. PromoLeaf conducted an investigation And found that 72% of respondents prefer face-to-face meetings in their industry rather than online meetings. Among the youngest people they surveyed, 84% of those between the ages of 16 and 24 preferred to face-to-face.
By making X Reality look as if remote employees are working together in the same location, Xreal can help merge those opposing options.
3. Product preview
When it comes to new products, we have all experienced the desire to “try before you buy”. It is not clothing, tools or the latest smartphone. How about furniture, cars, houses, etc.? Does this seem too far out of reach?
Can not use X reality. With the help of emerging technologies, brands can create applications that allow you to view and interact with products yourself. Now you can test our furniture at home before buying. You can even drive on the ideal commuter street before the ideal commuter car has been created. You can stroll through your dream home while still on the other side of the country or the world. Just think of all the possibilities.
From in-app devices to headset-enabled emulators, you can even “be there” without trying.
4. Interactive advertising
X reality has many interesting benefits and can attract people to communicate. Sometimes, these functions alone may be the reason for their adoption.
Using X Reality in your ads allows the public to interact in different ways and can make you look more real than other ads. It can also arouse people’s discussion and bring more opportunities for your ads to show up.
Brands have tried various methods, including making prints come to life through apps. Suddenly, your magazine or brochure is interactive or other video. Other brands use augmented reality technology and large screens to welcome passersby and bystanders to interact with virtual characters.Other uses Social media filters And other functions to show your brand.
5. Train your team
The business is full of training. From safety and regulatory training to sales conversion and customer service training, it is essential to provide the team with the most relevant information.
With X Reality, your team can do more than just talk about the situation. They can walk together and interact with people and products. You can even simulate potentially dangerous situations without causing any harm, and still gain the experience and confidence needed to prepare for real life.
X reality example
Have you experienced reality yourself? Here are some of the most watched examples.
Pokémon go Bringing augmented reality technology to all of us. Through the lens of a mobile device, the world may suddenly be filled with Pokémon characters.The game shows how entertainment and X reality can be Promote local small businesses, And registered Pokéstops and Gyms in the real world.
IKEA Plaza Clients are allowed to “place” IKEA furniture in their own space and check their appearance and fit. It sets a benchmark for other furniture manufacturers by providing services that others may not have merged. In addition, it is fun to use, so even if people are not ready to buy, they can still play around on the app to learn about its full capabilities.
Wobby Parker It also took advantage of the opportunity for customers to try before buying. Customers can use the app to watch any number of Warby Parker glasses.
This is not only a snapshot of the overlapping frames, but also an interactive real-time experience where the customer can move his head, observe from all angles, and then put on another pair.
“X Reality” is an interesting idea that seems suitable for games and entertainment, but it is tailored specifically for business and entertainment Internet marketing.From product development to customer service, Extended reality can change the way we interact with brands, customers, teams and the world.
As the business world continues to evolve, there are many reasons to believe that extended reality will become part of this equation.
How will you integrate X Reality into your brand?
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