One of the basic facts about SEO is that no two Google searches are the same.
Combining location history and current IP data, as well as the device you use and where you go, we can Google deliver Personalized results.Although this is convenient, you will end up being notorious “Follicles”.
On the one hand, in the world of highly customized SERPs, Ranking signal for local search used by Google On the other hand, in its algorithm, obtaining relevant ranking data is also challenging.
Fortunately, there are many ways to pop up filter bubbles to target one thing that seems to dominate personalized search-geographic location.
Not only can it determine what users see in search results, but it can also help business owners solve the problem of inconsistent SERP performance within the scope of their services.
The point is, your local SEO work will not be continuous content Improvements and link building, specifically for local searches. Poor performance is still a problem-usually caused by not having a sufficient customer base in a particular location. Therefore, the problem can only be diagnosed by examining the entire geographic area covered by the SERP.
Without further ado, let’s take a look at how to manually obtain rankings of different locations using designated tools in the comfort of your home.
First, determine the level of localization.
For brands that operate in multiple countries/regions, achieving good performance across the country is more than enough.For local companies operating in the city, ranking data Will be different One district one district, one street one street.
So, suppose you want to understand how your website performs in country-level searches.To do this, you need to adjust Google Search settings, and then specify the area to be searched.Yes, you heard that right: since Google, it’s not enough to just check if you have the correct TLD extension stopped Served the results on domains in different countries/regions not long ago.
Now, in order to manually run a country-specific search, find “Search Settings” in your browser and select a region from the available list under “Regional Settings.”
In addition, you can also use a proxy or VPN service-both can be searched across the country.
Use ranking tracking software
To automate the job, go to the ranking tracking software of your choice, such as Rank Tracker. The result almost reflects the SERP you obtained after manually adjusting the search settings in your browser.
It’s in place-both non-geographically sensitive queries and multilingual website performance tracking have been resolved.
Do SEO for SMEs There are many challenges, the most important of which is to ensure that your website appears in local searches.
Whether you are opening a physical store or only providing services in a specific area, tracking city-level ranking coverage will ultimately improve discoverability and attract potential customers and customers.
To manually run a search limited to a specific city, please check your Google URL:
As the name suggests, “&near = cityname” allows you to pull the SERP near a certain location. Although this method is easy to master, many people claim that it is unreliable and usually brings results to nearby large cities.
However, this technique is still a good choice, and it can be used as a quick and robust way to manually check city-specific rankings.
Another panacea for local search that is certain to reach city goals is the preview and diagnostic tool of Google Ads.
Through the ad preview and diagnosis tool, you can select the location, specify the language and user device, and also get the local SERP without considering your current whereabouts.
Use ranking tracking software
Almost all ranking tracking tools can run city-specific ranking checks.
Rank trackers, Ahrefs, SEMrush, Whitespark, AccuRanker, BrightLocal (you name it) all have this feature and provide local search results. In other words, choosing the right software for you and your business is a dual process.
First, take a moment to look at the supported locations to search, as some tools (such as Whitespark or SEMrush) have a somewhat limited location directory. Second, you need to double-check whether the software you are most interested in is using their own database. The results depend on a well-designed and trustworthy search engine.
Conducting this type of research helps ensure that you can easily view the accurate SERP for the location you choose.
If you are not familiar with city-level ranking checks and/or are confused by the various options on the market, choose a dashboard tool: BrightLocal will be a perfect example of clean design and intuitive navigation.
Even better, all data is saved on BrightLocal’s website, which increases overall user-friendliness and allows you to easily automatically monitor top search engines in multiple locations.
Street level search
When running any type of business, you can use Google’s local pack.with More than half of searches come from mobile devices, A local package may occupy the entire content of the entire result page on the smartphone.
Both the map and local package results are very sensitive to location. When conducting research, please always keep this in mind. In order to verify that your company appears in the correct location in the city, the search will be narrowed down to a specific street address.
It’s not that you can’t configure address-specific searches yourself. Even with manual operation, this is still completely feasible.
However, unlike relying on a toolkit that basically completes the entire process for you, setting up a highly localized search in your browser involves multiple steps and requires some foundation.
- First, you need to get the exact geographic coordinates of the location from which you want to run the search.If in doubt, please use Designated tool.
- In your Google Chrome browser, open DevTools: navigate to the upper right corner of the browser window and click Tools>Developer Tools. You can also press Control + Shift + C (on Windows) or Command + Option + C (on Mac).
3. Navigate to the three-dot menu icon in the upper right corner: From here, click “More Tools”> “Sensors”. This is also the right time when you are indispensable in the Google search configuration.
4. In the “Location” drop-down list, select “Other”, and then paste the target longitude and latitude coordinates.
5. Run a search and retrieve the SERP of the exact location you specified.
If you are not particularly interested in multi-step search settings, please try the Valentin app, which allows you to check search results in any location without involving DevTools.
Use ranking tracking software
If there is any, ranking tracking for multiple precise locations is a job you want to do automatically. It is done for you through tools developed specifically for local search.
There is an idea behind SEO PowerSuite’s Rank Tracker, which aims to pull the hyper-localized SERP to an infinite position, among other things. Configure as many custom search engines as needed. Most importantly, set up scheduled tasks and automatically check local search results.
I not only rely on Rank Tracker because it was built by my team, but also because it is the only toolkit that can automate Chrome and Valentin apps to help you configure it manually. Of course, the ranking data retrieved by the software is accurate and easy to export.
Another tool that allows you to visually observe the search effect of any company within the service area is Local Falcon. The platform was created specifically for Google Maps and can search up to 225 locations in any designated area.
By summarizing your search performance, you can make better positioning choices while expanding the scope of your promotion and gaining new customers.
Assuming that the SERP changes as much as the search changes, ranking tracking can be completely frustrating: If no two users can see the exact same results, why bother? Well, this sentiment is completely understandable.
But in fact, it all comes down to understanding the reasons for tracking rankings in the first place.
Can you see how quickly your SEO work has transformed into a higher position in SERP? That will be one. Do you understand the changes in traffic and sales for each location and each location? of course.
No matter how big or small, businesses today only need to maintain their ranking labels, not only on a national scale, but even on a street-by-street basis. There are hardly any excuses for ignoring an indicator.
Not only that, there are no unexplainable dynamics in business and SEO. And, usually, you must take a closer look at the root cause of all problems.
We all know that ranking itself is not the only indicator of success. It is not as simple as having more traffic, and getting more business is the main goal.
But this should never diminish the overall importance of tracking rankings, because tracking rankings is a proven method to check whether your website provides services in relevant search results.
Local search is about ensuring that your customers see you and contact you. Therefore, whether you are checking manually or using ranking tracking software, you can use it to your best advantage.
Aleh is the founder and CMO of SEO PowerSuite and Awario. You can find him on Twitter.