Content you publish on your website may alter or impair its performance on global search engines such as Google and Bing. Based on recent data.92% of marketers report that content is a valuable business asset and 56% plan to spend more on content in 2021. Whether you’re publishing industry news or working for an e-commerce company or SaaS agency, old posts on your site should be updated on SEO trends.
In addition reports show that refreshing content can increase organic traffic by 106%. Since 93% of the web experience starts with search engines, SEO is important. We’ll discuss how to update the content on your site, the benefits of doing so, and how you can continue to update old posts in 2021.
Why is updating old content useful?
Why should you update content published months or years ago instead of focusing only on the original content? Simply put, some pieces of content are too good to forget. You can be proud of specific articles, case studies or tutorials and want to update them without discarding work already done.
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Update old posts with fresh seo keywords, links, and rich media can be extremely useful because the Google SERP favors updated links. Given that Google is the de facto maker of SEO trends, search engines like Yahoo are following suit and ranking updated content better. In itself, the benefits of having problems updating your site’s content can be manifested in a number of important ways:
- Better visibility of content and subsequent audience involvement
- Retaining an increased audience as old content is updated with new information
- Better brand image and industry authority due to fresh content
- The marginal cost of your time and resources compared to creating completely original content
How to update content and get the most out of it
It is worth noting that while updating existing content will improve the SEO of your website and save valuable resources, it cannot replace the original content. You still need to find time to produce original articles, multimedia, and other content for SEO and marketing purposes in addition to updating existing materials.
Add content updates to your regular production schedule
If you are committed to updating your content, you should do so on schedule. Use your publication calendar as a reference point and add regular internal audits. If updating internal content internally becomes prevalent, you can contact it SEO agencies and ask for professional help to alleviate the difficulty of updating your content.
As with any form of content optimization, manually updating old posts doesn’t do much. SEO tools like Google Keyword Planner, SEM Rush, and Ahrefs can be extremely helpful in determining the performance of your content and ways to improve it. Similarly, content editing tools such as Grammarly, Hemingway Editor, and Evernote can help you find proofreading or format discrepancies throughout your website.
Check the validity of your internal and external links
Creating a link is a more important aspect of SEO. Given how often people update websites, you should consider updating your links. Both internal and external links should find their place on your agenda as you update content trends based on SEO standards.
Be sure to fix broken links, add new resources. Check the validity of each link manually, especially if it is an internal link. External links can also lead to suspicious destinations over time, depending on the authority of the resource domain, so be careful when creating links.
Go through the multimedia of your site regularly
The multimedia content on your website in the form of images, videos, animations and other unwritten pieces of media can be extremely detrimental to your SEO. If fresh multimedia ensures that your content is well-occupied in the SERP, broken multimedia without alt text can have the opposite effect.
Instead of leaving things to chance, take the time to periodically review your multimedia, as you would with writing. Add trend keywords to your alternate text, and add new data to previously created infographics or graphs.
Optimizing multimedia to achieve a good balance of small size and high visual quality is also a delicate issue for attracting mobile users. Due to the small size of smartphone screens and their inherently limited computing power, your content should be light and readable.
Consider creating more evergreen content
When it comes to updating old posts, it’s much easier for you to keep up with SEO trends when producing evergreen content. As its name suggests, evergreen content is the type of content that stays fresh longer than news or passing trends.
Updating evergreen content is easier and you can smell it very quickly with fresh SEO keywords and links. In contrast, old posts, which depend on the time of their publication, are very difficult to reshape every month or year.
Avoid copying old posts
When it’s time to update the content of your website, you should be careful how you do it. Updated content should always be marked as such to indicate that yes, it is indeed an old post with new information added.
Never update content without emphasizing that you have done so through an editor’s note or date to make it clear to readers and search engines. Also, do not copy / paste old content into new articles or materials and name it new. Search algorithms and your smarter followers will see through it. Duplicate content is always severely penalized by SEO, so it’s best to be transparent and professional when updating your old posts.
Remember original content ideas
It’s easy to lose old post ideas by updating them with new keywords, links, and rich media. However, the original piece to be updated should add value to readers, despite the added SEO elements.
Never update your content to increase search rankings, regardless of their practical value. By doing so, readers may bounce back from your content and consider it as spam in the future, even though you’ve updated it. Content, both new and old, should be written and published first for readers and secondly for search algorithms.
Finding value when updating old content (conclusion)
Even if your traffic is currently satisfactory, you can still make good use of your old posts with your SEO game. Review the analysis of your site using the aforementioned SEO tools or contact an SEO agency.
Find out which posts are worth updating and how you can add value to your readers, in addition to writing in trendy keywords. When mixed with the original content, your old posts can add value to your website and help bring your domain name closer to the forefront.