The Internet and our online habits have never stagnated. One result of our fast-paced online behavior is that we scroll through the company’s social media channels like no one else. We still did not go all out. In most cases, your social profile is the first (or only) thing users see before scrolling to the next item. Ensuring that the image attracts attention can help you persuade people to read your social posts and click through to your website. So, what are the elements of a good social image? And how to add it to a page or post?
Elements of a good social image
When it comes to marketing, social images may not be the first thing you think of. Don’t worry, you don’t need to create one for each of the pages and posts. However, adding appropriate social images on the most important pages and on the pages that you want to share on social media can help you increase brand awareness and attract more website visitors. This is also very interesting!
1. Original and fascinating images
Before going into details on how to create social images, we need to start with the basics: the images you use in marketing. Eye-catching images can make a big difference for your product pages, blog posts, or social media articles. This is an important part of building a brand, building trust and keeping visitors on your page. Read more Where to get the original image Used for your pages and posts.
When choosing a picture for a social post, make sure it reflects the topic you are discussing. Are you sharing the product page on social media? In this way, the product image can be used. When you share another page or blog post, select an image related to the subject of that page or post. Whether you use your own photos, illustrations, or stock photos, make sure that the images are original and attractive to arouse the audience’s interest. Finding out what works for your audience may require trial and error, but it’s worth it.
2. Show the face in the image
People will be attracted by the faces of other people, and expressive faces will undoubtedly attract the attention of people scrolling through their social media. Therefore, try to use the face as much as possible in the image. It’s always great to use the face of a real customer if you get the customer’s permission. However, you can also show people in your company or other faces that are relevant to your audience.
Think about the faces you show and whether they represent the diversity of the audience. The picture can reflect the subject of the page you are sharing, but if that person is not relevant to your audience at all, you may need to go further. Or, when you continue to show it to the same person, it may become a bit tedious. Show all kinds of people in your images and let your audience know that your product or service is for everyone.
3. Add appropriate text
This may sound strange, but you want your social image to exist independently. Even if there is no accompanying text, it will be displayed when you share on social media. why? Because (hopefully) other people will also share your page or post, and you will not have any influence on the text you add to it. Therefore, you want your image to do all the conversation for you.
You can add the title of the product, page or post as text in the social image. But you can also make the text more operative. it’s up to you. Just make sure to stay true to what people can find on this page. You don’t want to be bothered by too many clicks, because it will cost your website visitors and followers.
4. Consider the brand
The example above is one of our recently posted social pictures for blog posts about: 7 ways to improve product descriptions in online stores. Because we have some illustrators on Yoast, we can use appropriate illustrations as a more intuitive part of that social image. The text we added on the left is the title of the shared post, and at the bottom, you can find our logo and other people’s illustrations that we use on other social pictures and websites. All these elements are a brand, because they are unique to Yoast.
Try adding some or all of the following to your social images:
- Your logo (or company name)
- Your company’s slogan
- Your brand color
This is not a lot, because you want the focus to be on the image. However, adding one or more of these elements can help people recognize your social image and brand. By using your brand colors, you will increase this visibility and increase trust in the entire company. Now, as we said before, it may take some time to understand what is useful to your audience. well. However, when you find a feasible method, please be consistent in the social pictures you share. Therefore, when you decide on the design and placement of all the different elements, follow this design.
At Yoast, we use a template that allows us to choose a brand color, add illustrations or photos, and then enter text to be displayed on social images. It’s very simple! This is also a good idea for you, especially when you have different people working on these social images. Our template was created in Google Slides, but you can use any program or software that suits you.
5. The title and alt tag of the picture
The last thing we want to mention is the title and alt tags of your social images. Of course, these are things you skip in a hurry. But we are here to tell you why you should not do this.Consider adding alt tags when uploading images to WordPress Good image search engine optimization practices, And so should your social pictures. In this way, Google and more importantly the visually impaired can more easily access the pictures.
As for the title of the picture, please make sure it reflects the picture so that everyone can use it. Even your own team. Images with names like IMG00248(2).jpg are difficult to find in the media library at the back end of the website. The title and alt tags can and may be similar. No problem, you can add them in just a few moments!
In order to display your social images in the best possible way, it is important to pay attention to the resolution of the images. The recommended resolution for each social media platform and social post type is indeed different. In addition, these recommendations will change over time, so please be aware of this. Fortunately, when you share a URL on social media, the displayed social images are quite similar in size for most platforms.
At Yoast, what we are doing here is to use an image resolution that is suitable for most social media platforms: 1200 x 675 pixels. This does mean that the edges are cut off on some platforms. This is why we reserve some space around the most important parts of text and images. The advantage of using one image resolution is that we only need to create a social image for a post or page, instead of creating 4 or 5 versions for different platforms. This saves us a lot of time.
When you advertise on social media or want to create images for Instagram stories or other types of social posts, the recommended sizes can be very different.If you want to read more about all the different image sizes on social media, Hootsuite is very powerful Cheat sheet for each network Covers everything.
How to add social images to pages or posts
When you share a page or post on social media, the social media platform will “collect” images from that page to display as your social image. Which can work sometime. However, if you want to control your social images and display the images you create, Yoast SEO Premium can help you.Our premium plugin comes with Social preview Allows you to preview and edit your social code snippets.
The Yoast SEO sidebar displays two tabs, namely Facebook preview and Twitter preview. These tabs open a new window where you can add your own images, other titles and descriptions for that particular social media platform. By clicking the “Select Picture” button, you can upload a new social picture, and it will show up when you share your post on social media!
The same principle applies to Twitter previews. By opening this tab, you can select the image you want to share on Twitter and edit the title and description displayed on Twitter. You may notice that the social images you set for Facebook will also be automatically added to the Twitter preview. This is to save your time, but you can of course change it to other images.
What about other platforms?
As Jono said about Social picture sharing and how to optimize og:image tags It is impossible to specify other images for networks other than Facebook and Twitter. As a workaround, your Facebook social image in Yoast SEO will be used as the default image for all other platforms. Our plugin will automatically try and specify the best social profile for each platform you share content with.and so Social images you added in Yoast SEO It may also be shown here, but it is worth seeing what it looked like the previous few times!
Improved and fast release process
In addition to setting up your own social images, Yoast SEO also makes it easier for you to instantly share your newly published posts on Facebook or Twitter. After clicking “Publish”, the “Share your posts” setting will appear. Just click the Facebook or Twitter icon to publish your new masterpiece to the platform of your choice.
We also have relatively new Zapier integration Help you automate your workflow by connecting the apps and services you use. This allows you to automatically share to social media. For example, Zapier can send a custom tweet immediately after you publish a post. The custom part means you only need to set the appearance and content of these automatic tweets once. However, in addition to Twitter, there are more than 2,000 destinations, and you can set up these automated workflows for any social media platform of your choice.
In this blog post, we discussed the five key elements of a good social image, the recommended resolution for each social media platform, and how to add a social image to a post or page. Now it’s up to you! Find out the audience’s reaction, determine the style, and add these great social images to your most important pages. I want to see them appear in my social media feeds!
read more: Will social media affect your SEO? »